Media Resources

Relying on the enclosed and independent communication space of underground subway tunnels free of interference from outdoor traffic, scattered billboards and ambient noise, passengers maintain highly concentrated attention during their fragmented commuting time, resulting in an over 40% higher ad recall rate compared with conventional outdoor advertisements.

Accurately showcase product details, core selling points and campaign information as the central visual focus, featuring a well-structured dual-layer visual layout with premium texture that delivers far stronger visual impact than scattered conventional subway advertising spots

The media adopts a seamless full-wall coverage design on both the east and west sides of the passage. No columns or signage boards cut the display screen, delivering complete and coherent visuals. It can independently showcase brand images, or be combined with passage floor stickers to create an immersive three-dimensional brand zone.

A seamless giant screen with a total area of over 320 square meters on both sides forms an enclosed immersive brand tunnel. Passengers walk through it slowly for 30 to 60 seconds, absorbing brand information thoroughly throughout the journey, with memory retention more than three times that of ordinary subway light boxes.

The light boxes are aligned with the line of sight of passing crowds, delivering an immersive viewing experience at close range. Passengers will repeatedly see them throughout their entire journey of entering/exiting stations and transferring lines, resulting in far higher brand retention compared with standard ordinary light boxes.

The enclosed underground passage creates an immersive, all-encompassing visual impact. Unlike scattered single-point advertisements, it delivers communication effects on par with brand corridors and themed exhibition areas. Boasting scarce full-wall advertising resources, this sole combined media package in the same area offers strong exclusivity.

The exclusive passage for the upper upward escalators is the only vertical mandatory route for passengers exiting from this gate to reach the ground directly, with no branches or diversion channels. It fully covers 100% of all passenger flow exiting from Gate F, resulting in an almost 100% advertising reach rate.

A full set of media runs along the entire south wall with no columns, escalators or signage boards cutting off the visuals. Wall decals and seven side-by-side 12-panel light boxes are arranged in an integrated continuous layout, creating an exclusive brand visual corridor throughout the passage. It occupies the complete single-side wall without other advertisements diverting viewers' attention.