Media Resources

Magazine pages: 1/4 page, 1/3 page, 1/2 page, full page/spread, inside front cover (page 2), inside back cover (page 3), back cover. In-flight magazines are not only reading material for passengers to pass the time in the air, but also an important medium for brands to engage in in-depth communication with high-net-worth individuals. The advertising content naturally integrates with the editorial content of the magazine, so passengers are organically exposed to advertisements while reading.

In-flight television is not only an important tool for passengers to pass the time, but also a highly influential dynamic communication platform. TV advertising in the aircraft cabin, with its immersive audio-visual environment, precise audience targeting, and high completion rate, has become a key medium for brands to tell stories and convey value at cruising altitudes.

Headrest covers are not only a service detail that enhances passenger comfort, but also a highly valuable branding display window. In-flight headrest cover advertising, with its direct front view, uninterrupted exposure, and immersive visibility, has become a rare and effective media vehicle in the high-altitude environment.

In the details of Hong Kong Airlines' cabin service, paper cups are not only everyday items for holding beverages but also a carefully designed touchpoint for brand communication. In-cabin cup advertisements, with their close proximity, frequent use, and immersive experience, are quietly becoming a part of passengers' air travel journey.

In Hong Kong Airlines' boarding process, the boarding pass is not only an essential document for passengers to complete check-in and board smoothly, but it has also quietly become an important medium for brand promotion. Boarding pass advertising, with its high-frequency reach and strong association with relevant scenarios, is increasingly gaining favor among advertisers.

Aircraft livery advertising is an important part of its brand marketing strategy. By combining the aircraft fuselage with well-known brands or cultural symbols, it not only enhances the airline's brand recognition but also creates a unique medium for cultural communication.

The Ta Kung Pao-themed painted aircraft of Hong Kong Airlines is a model of the integration of aviation and cultural creativity. It not only showcases the brand image of Hong Kong Airlines but also promotes Hong Kong's history and culture, making it an important part of Hong Kong Airlines' marketing strategy.

The advertising format is not a simple visual implantation, but a complete chain from functional requirements to emotional resonance by embedding brand information into the daily details of the flight scene