Media Resources

The advertising coverage density is significantly higher than that of other cabin media, and the advertising information continues to penetrate in the high-frequency interaction of passengers placing and retrieving luggage, with an average single contact time of more than 20 minutes

The advertising form is based on the luggage rack directly above the seat, combined with symmetrical layout and large-area visual presentation, forming a unique communication potential energy and achieving high-frequency reach of advertising information in closed aviation scenes

Luggage rack advertisements are usually released in pairs on the left and right sides of the luggage compartment, distributed from the nose to the tail, with a large display area, long viewing distance, and a wide viewing range, which can bring a strong visual impact to passengers and deepen the impression of the brand

Luggage rack advertising is created as a compound medium for passive exposure and active perception. The following analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value

By placing aircraft rack ads on the flights it operates, it not only adds an additional revenue stream, but also brings a novel experience to passengers

The ad format not only makes the most of the interior space of the cabin, but also naturally captures the attention of passengers on board, in baggage drop-off and throughout the flight

Located in the luggage storage area directly above the seats, the distribution on both sides ensures that passengers have full field of vision, and the exposure time of a single flight is 4-8 hours

Located directly above the seat, passengers have natural eye contact when accessing luggage, and the advertising arrival rate exceeds 94.6%