Media Resources

This advertising medium covers the entire platform via four-panel LED video walls installed on the platform level of Class S major metro stations. Dynamic visuals instantly capture passengers’ attention and deepen brand recall. Strategically placed 12-sheet lightboxes extend viewing time, highlight core brand selling points, and precisely reach target audiences, optimizing brand private domain operations and facilitating the cultivation of target user groups.

The platform serves as an enclosed immersive communication space. Passengers wait for trains for an average of 3 to 6 minutes, free from distractions of miscellaneous external information. In their fragmented spare time, they will take the initiative to view screen content and fully absorb standard 15-second advertisements, enabling high integrity in the delivery of brand information.

The media fully covers high-value crowds on both sides of the platforms at S-tier major stations, including international travelers, high-end business passengers and high-spending tourists. The 8-unit LED screens with ultra-high-definition images boast both extensive coverage and strong visual impact, creating exclusive premium brand zones.

The media adopts an exclusive 8-unit layout to create a vertical visual corridor. The coherent display method can not only clearly present image details, but also greatly enhance the continuity and spatial enveloping sense of brand information, making brand messages stand out more prominently.

This corridor is the only mandatory two-way transfer passage for Line 1 and Line 10, with a stable daily transfer passenger flow exceeding 500,000. Passage movement slows down during morning and evening rush hours, and the effective viewing time per person ranges from 5 to 8 seconds. It delivers full mandatory exposure without passenger diversion, with the total monthly effective impressions surpassing 10 million person-times.

Stair decals are directly pasted on the risers of stair treads, located along the essential vertical traffic routes for passengers entering, exiting and transferring at stations. As passengers walk up and down the stairs, their line of sight naturally falls on the steps under their feet. This unique viewing angle design delivers extremely strong mandatory exposure to the advertisements.

The ceiling light boxes are installed at the top of escalators, aligned with passengers' natural upward line of sight. As passengers ride the escalators up and down, their eyes naturally drift upward, creating an unavoidable mandatory viewing experience. The display is fully visible up close without any obstruction from handrails or support columns.

The overall decoration of the passage is simple and well-organized with few small scattered advertisements, resulting in minimal visual distraction. Passengers’ eyes will naturally focus on the light box displays, allowing them to fully absorb brand information. This greatly deepens brand recall and delivers far better communication and conversion results than short-duration transit media.