Media Resources

The lightbox in the domestic baggage claim hall of Terminal 2, as a key advertising medium in the airport arrival flow, has significant media communication advantages. Its value lies not only in high traffic coverage but also in the multiple benefits of precise targeting, immersive scenarios, and enhanced brand trust.

Billboard advertising is a high-value, highly focused, enclosed scene media built around the boarding flow of domestic travelers. With its unique advantages of 100% reach, undisturbed attention, and coverage of high-net-worth individuals, it has become a strategic communication medium for brands to achieve precise exposure and deep engagement at core airports in the Hainan Free Trade Port.

As an important part of the airport's digital communication system, it is precisely embedded at key stopping points before passengers board, effectively delivering brand information through small screens, multiple locations, and high-frequency rotations.

As a key component of the airport's digital media matrix, this LED achieves efficient reach and deep impact on departing passengers through dynamic, high-brightness, and immersive content presentation, realizing both information synchronization and advertising integration to enhance professionalism and credibility.

High-value static advertising media located in front of or on the side of each boarding gate in the domestic departure area of Terminal 2, precisely integrated into the core passenger flow during the last waiting phase before boarding, serving both as visual guidance and a platform for brand communication.

As a crucial visual touchpoint for passengers just before boarding, it creates a unique communication advantage distinct from other outdoor media, thanks to its mandatory exposure, high attention, full coverage, and alignment with the context.

High-value static advertising media located along the core flow of domestic departure processes, precisely embedded in areas where travelers must stop before check-in, featuring strong visual focus and high exposure frequency. Advertisements achieve in-depth engagement and repeated reach, significantly enhancing brand recall.

As the core aviation gateway of Hainan's southern international tourism island, Phoenix Airport handles over 20 million passengers annually. Although Terminal 1 has undergone expansions and functional optimizations, it remains an important area for domestic arrivals, with a dense daily flow of people, especially at the exit areas during peak travel seasons.