Media Resources

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.

Platform 3 at Xizhimen Station is an alighting-only platform. All arriving passengers who need to transfer to other lines, exit to the ground level or head to Beijing North Railway Station must walk through this U-shaped passage to the concourse on Level 2. There are no alternative diversion passages, enabling 100% coverage of all arriving passenger flow.

Passenger flow in the passage moves at a moderate pace. Passengers walk slowly when exiting the station and have ample time to linger. They face the lightbox advertisements directly from the optimal horizontal viewing angle, resulting in an extremely low advertisement avoidance rate and high conversion rate of effective exposure.

The media consists of one large high-definition LED screen combined with four premium luxury light boxes. The entire media setup is continuously installed along the wall, running through the main passage of the station hall to form a complete, grand and uninterrupted ultra-long brand exhibition corridor. It is a scarce integrated dynamic and static composite advertising medium inside Wangfujing Station.

Located at the core downward passage of the escalator leading from the concourse to the platform within the paid area, it serves as the only mandatory route for all passengers entering the station for rides and transferring between two lines with no alternative detours, achieving full passenger flow coverage and compulsory exposure.

The location lies on the only mandatory passage for passengers entering and exiting the station, subway transfers, pick-up and drop-off, and underground commercial access, with no alternative detour routes. All passing foot traffic must go through the light box area, enabling full capture of arriving passengers, departing passengers and transferring passengers.

The full coverage of the ultra-long passage enables the presentation of panoramic brand visuals. Boasting extensive visual reach and powerful impact, it can instantly capture passengers' attention. Completely different from conventional small-sized scattered advertisements, it effectively enhances brand recall and premium brand perception.