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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：1-Batong Line | Format：Film | Duration：0 |
| Location：Northeast Exit B | Min Qty：2 | Operating Time：0-24o'clock |
| Size：195㎡ | Min Period：4week |
Guomao Station is a dual-line transportation hub at the heart of Beijing CBD, gathering passenger flows from Line 1-Batong Line and Line 10. Located in the core commercial district around Guomao Bridge on the East Third Ring Road, Exit B provides direct access to high-end office buildings, five-star hotels and the luxury shopping district of China World Trade Center, including China World Tower 3, China World Hotel, Zhongfu Building and Digital 01 Building. It ranks among the station exits with the strongest business attributes and the highest concentration of high-net-worth individuals in the Guomao area.
The long, enclosed passage requires passengers to walk slowly for 30 to 50 seconds. Travelers view the giant double-sided screens at close eye level, granting them ample time to fully absorb brand messages. Unlike media on escalators and platforms where passengers pass by rapidly, this medium delivers drastically improved message comprehension and brand retention. 100% of all passengers entering and exiting through Exit B pass through this passage, resulting in an almost full ad reach with no passenger diversion or missed exposure.
Leveraging the exclusive exit passage route, this media format achieves zero passenger diversion and zero wasted impressions, boasting a nearly 100% reach rate. Frequent repeat exposure from daily commuters continuously strengthens brand awareness. Travelers face the giant double-sided screens throughout their entire walk through the passage, absorbing brand information in an immersive way that delivers far higher memory retention than fleeting subway media on platforms and escalators. Meanwhile, Line 1-Batong Line stretches across eastern and western urban Beijing, so advertising at this single location can cover core business circles across the entire city.
The traffic flow is directly connected to Guomao's high-end commercial complex. Ad exposure can directly guide passengers to offline stores, creating a closed loop of "subway exposure – commercial district consumption". It delivers both long-term brand image building and offline customer attraction & conversion. Full-wall static posters cover both left and right sides of the passage, with no pillars or signage breaking the visuals, forming an integrated, immersive corridor. Matching floor stickers in the passage can create a three-dimensional brand space with a stronger unified visual atmosphere.
Brand wall posters at all four entrances and exits of Guomao are scarce benchmark advertising resources within the station. Exit B faces the East Third Ring Road business artery, where business passengers account for a larger share than at other entrances and exits. Placement here itself serves as premium brand endorsement. Passengers see visuals on both sides of the enclosed passage at once and are instantly surrounded by brand imagery upon entering. Unlike scattered single walls and fragmented light boxes, the large continuous visuals demonstrate the brand’s premium stature, easily encouraging passengers to take photos and check in voluntarily, generating secondary communication on social media platforms.
The advertising spot sits adjacent to high-end retail outlets in Guomao, completing the marketing loop of "brand exposure and audience cultivation in the subway – in-store consumption in the commercial district". It not only builds a long-term premium brand image and boosts industry credibility but also accurately directs foot traffic to physical stores, delivering dual empowerment for brand momentum building and sales conversion. Additionally, this resource is extremely scarce: the booking schedule for brand wall posters at Guomao station exits remains tight all year round. It stands as a core benchmark medium for high-end brands to deepen their presence in Beijing’s CBD, launch new products, and roll out annual brand upgrades.
