Media Resources

Stair decals are directly pasted on the risers of stair treads, located along the essential vertical traffic routes for passengers entering, exiting and transferring at stations. As passengers walk up and down the stairs, their line of sight naturally falls on the steps under their feet. This unique viewing angle design delivers extremely strong mandatory exposure to the advertisements.

The ceiling light boxes are installed at the top of escalators, aligned with passengers' natural upward line of sight. As passengers ride the escalators up and down, their eyes naturally drift upward, creating an unavoidable mandatory viewing experience. The display is fully visible up close without any obstruction from handrails or support columns.

The media spaces above the commercial zones on both sides of the lobby feature large display areas. Full-screen presentations deliver a powerful visual impact and target high-spending crowds. The displays are visible across the entire arrival lobby, enabling repeated exposure for passengers passing through security checks. Digital media incurs zero costs for content rotation, offering superior cost-effectiveness.

After exiting the station, passengers have concluded their trips and feel relaxed, free from the anxiety of rushing to catch trains when entering the station. They take a gentle walk along the ramps for 4 to 9 minutes, with ample spare attention to absorb advertising information. The depth of brand recall and message receptivity here are far superior to the high-pressure rush scenarios inside the station.

This passageway is the one-way exit route exclusively for passenger flow on the east side. There are no branch passages for diversion or alternative detours. It independently captures all arriving passenger flow at the east side of Shanghai Railway Station, serving as the primary core advertising touchpoint where travelers first arrive in Shanghai and access urban information.

The station-front square is spacious, unobstructed and free of columns or building blockages, delivering an immersive visual impact. It fully covers the square waiting areas, bus stops, taxi holding lots and all traffic along Moling Road. Featuring long-distance visibility with no blind spots, it enables precise passive exposure of visuals to passengers during their waiting time.

Located in the central core area of the waiting concourse, this spot serves as an indispensable gathering hub for passengers after station entry and security screening. Within the naturally enclosed space of high-speed rail stations, this position captures and covers 100% of all waiting passenger flows, enabling mandatory exposure and in-depth penetration of brand messaging throughout passengers’ dwell time.

The large screen is located at the visual focal point of the hall. Passengers traveling from the four directions (north, south, east and west) can view it at eye level without any visual obstructions, achieving 100% coverage of all waiting passengers in the waiting hall. Travelers will repeatedly see the screen multiple times during their entire journey, including entering the station, waiting for trains, checking tickets and leaving.