Media Resources

Through the high-frequency use scenarios of boarding passes throughout the waiting, boarding and flight process, brand information is embedded in the key nodes of the travel experience

By optimizing the boarding pass advertising design, the brand information is deeply integrated with the passenger travel scene, which not only meets the communication needs of advertisers, but also improves the interactive experience of passengers

The core value lies not only in the efficient reach of advertising information, but also in establishing a deep emotional connection with passengers through the boarding pass as a travel voucher, and integrating brand value into every detail of the travel experience

Relying on its cabin service and route network, it transforms the traditional boarding pass into a high-value communication carrier, which not only enriches the flight experience, but also opens up a new path for the brand to accurately reach the market

Relying on the advantages of regional routes, China Airlines deeply combines boarding pass advertising with flight processes, and builds exposure for the brand through high-frequency contact scene penetration mode

Covering domestic hub airports such as Beijing, Shanghai, Chengdu and international routes, it is distributed through check-in counters

At present, Air China boarding pass advertising has formed a complete service system including targeted delivery, digital interaction and effect tracking, and its closed-loop communication model of "air and ground" has become an important channel for high-end brand marketing

As a necessary voucher for passengers to board the plane, the boarding pass has a 100% arrival rate and communication rate, and is a high-end communication carrier that cannot be underestimated in the aviation media