Media Resources

The advertising format is not a simple visual implantation, but a complete chain from functional requirements to emotional resonance by embedding brand information into the daily details of the flight scene

Through the high-frequency use scenarios of boarding passes throughout the waiting, boarding and flight process, brand information is embedded in the key nodes of the travel experience

Paper cup advertising realizes the passive reception of brand information through the direct contact between passengers and drinks, and its visual position and usage time ensure high exposure and strong memory points of the advertisement

By optimizing the boarding pass advertising design, the brand information is deeply integrated with the passenger travel scene, which not only meets the communication needs of advertisers, but also improves the interactive experience of passengers

The paper cup advertisement in the cabin transforms the beverage container into a brand communication carrier through customized design, which can efficiently reach high-net-worth passengers when serving high-end aviation scenarios

The core value lies not only in the efficient reach of advertising information, but also in establishing a deep emotional connection with passengers through the boarding pass as a travel voucher, and integrating brand value into every detail of the travel experience

The form not only continues the core advantages of paper cup advertising practicality and mandatory, but also gives it deeper communication value through Xiamen Airlines' service innovation and cultural integration

Relying on its cabin service and route network, it transforms the traditional boarding pass into a high-value communication carrier, which not only enriches the flight experience, but also opens up a new path for the brand to accurately reach the market