Media Resources

Leveraging the vertically staggered balcony structure of the atrium, the large‑screen delivers a multi‑perspective visual experience with profound depth. Combined with the brilliant dynamic LED large‑screens on the shopping mall’s facade, the internal‑external linkage creates a three‑dimensional visual enclosure, greatly boosting brand visibility and memorability.

Gate 1 serves as the main entrance and exit of the shopping mall and the primary passage for consumers to enter and leave the venue. The atrium on the 2nd floor is a multi‑story high‑ceiling space connecting multiple floors. It overlooks the corridors on Floors 1‑4 upward and the main activity area on the first floor downward, making it a prime visual spot within the mall.

Harmony Square is a benchmark complex that has been operating for many years in western Jinan. It sits close to Jingshi Road, the city’s major east-west traffic artery, and is directly accessible via Metro Line 4. The project covers a large number of mature residential communities and office parks in Huaiyin District.

Passengers walk slowly with their luggage and stay for 30 to 90 seconds. Their sight lines are level and parallel to the light boxes, allowing them to absorb advertising information at a more leisurely pace. The light boxes seize passengers' primary line of sight during travel, achieving the first-round in-depth brand imprint with a better memory effect than secondary exposure media inside the station.

Media placements fully cover arriving passengers along the corridors in the arrival hall. Positioned right in front of the exit ticket gates to greet arriving travelers, the matrix LED screens deliver striking visual effects, enabling audiences to better absorb the advertising content.

The super curved screen in the waiting hall is a top landmark digital media facility in the station. Occupying the absolute core position of the waiting hall, it is the only giant curved LED screen in the station capable of full, dead-angle-free coverage across the entire waiting hall, dominating the primary field of vision for all departing passengers in the station.