Media Resources

The advertising format is not a simple visual implantation, but a complete chain from functional requirements to emotional resonance by embedding brand information into the daily details of the flight scene

Paper cup advertising realizes the passive reception of brand information through the direct contact between passengers and drinks, and its visual position and usage time ensure high exposure and strong memory points of the advertisement

The paper cup advertisement in the cabin transforms the beverage container into a brand communication carrier through customized design, which can efficiently reach high-net-worth passengers when serving high-end aviation scenarios

The form not only continues the core advantages of paper cup advertising practicality and mandatory, but also gives it deeper communication value through Xiamen Airlines' service innovation and cultural integration

Relying on its route network covering branch and trunk lines, paper cup advertising is deeply integrated into the cabin service chain, and the efficient transmission of brand information is achieved through high-frequency usage scenarios and precise audience positioning

Cleverly using disposable paper cups frequently encountered by passengers during the flight as a promotional medium, the unique advertising method can not only effectively increase the exposure of the brand

The combination of practicality and visual design of paper cup advertising strengthens brand memory points The survey shows that 72% of aviation audiences believe that the products conveyed by such advertisements are more high-end attributes and have a high repeat contact rate

The advertisement is located in the exclusive enclosed space of the B entrance and exit passage, which can cover 100% of all the passenger flow in and out of the entrance, without other advertising interference, forming a brand-exclusive communication environment.