Media Resources

This media is located in the boarding bridge area on the outer side of the departure level of Terminal 2. It utilizes a large glass curtain wall and employs a customized aviation-grade film technology that is highly transparent, weather-resistant, and UV-resistant. The brand visuals are presented in a semi-transparent, high-quality manner, achieving a subtle yet effective visual communication.

Located in the top-tier Nanjing West Road CBD in Shanghai, Ruiou Department Store and Jiuguang Department Store are connected by an arcade that serves as the only passage between the north and south shopping areas. All foot traffic must pass through it, ensuring 100% reach and enabling online and offline integrated promotion to expand brand influence.

The S-level single-sided door stickers in the subway are a high-end platform screen door advertising medium, specifically referring to the ad spaces installed on one side of the platform screen doors at core S-level stations of Changsha Metro. They are considered prime resources among in-station flat media and have three core features: mandatory exposure, full platform coverage, and high reach.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

S-level curtain walls are often located on the side of main subway entrances and exits, directly facing the peak flow of passengers entering and leaving the stations. They reach hundreds of thousands of commuters, tourists, and nearby shopping district consumers daily, creating a high-frequency, high-exposure communication scenario that provides around-the-clock visual attraction and effectively enhances brand recall.

The Changping Line covers 20 stations and serves commercial areas such as Longze Business District, Changping New Town Business District, and Future Science City Business District. As an important line connecting Haidian and Changping, two major densely populated areas for education and residential purposes, the train door areas, where passengers' sightlines are concentrated and dwell time is stable during boarding and alighting, become highly valuable information touchpoints.

As one of the few exterior media resources at the airport, cross-regional exterior bridge wraps not only break the spatial limitations of traditional indoor advertising, but also, because exterior bridges usually span roadways and are positioned high with a wide view, the wrapped visuals can be clearly seen by vehicles approaching or leaving the airport from hundreds of meters away, effectively capturing attention at the entry point.