Media Resources

As a typical community-oriented outdoor media, it demonstrates unique and efficient communication value in localized marketing through its precise reach, high-frequency exposure, low-interference environment, and cost-effectiveness.

As a typical mid-to-high-end residential community in Yuecheng District or Keqiao District of Shaoxing, Hezeyuan implements strict vehicle access control. All resident and visitor vehicles must make a brief stop when passing through the barrier gate, naturally giving barrier gate advertisements the advantages of being non-intrusive, highly noticeable, and memorable.

Leveraging the closed-community management setting, it creates an offline precise communication medium with high reach and strong focus. As a typical mid-to-high-end residential community, Kefu Community implements separate pathways for vehicles and pedestrians, and all vehicles and visitors must briefly stop at the entrance barrier, which operates on a one-in-one-out basis.

As one of the well-established residential communities in Yuecheng District, Jiahe Garden leverages its stable resident population, standardized property management, and frequent vehicle traffic to make barrier gate advertising an effective medium for reaching local middle-class families.

Community entrance and exit barrier gate advertising, with its five major advantages of targeting precise audiences, mandatory exposure, high-frequency repetition, low-interference environment, and high cost-effectiveness, creates an efficient, reliable, and sustainable community communication loop. It is a premium media choice that brands focusing on the Shaoxing local market cannot afford to ignore.

As a typical community-based terminal media, due to its unique situational attributes and audience characteristics, it demonstrates irreplaceable communication value in localized marketing. Barrier gate advertising is one of the few offline media that can achieve forced retention and unshielded reach, with brand memory retention significantly higher than digital advertising.

As a community-level precise communication medium in the core urban area of Wuchang, it demonstrates unique media value in today's market, where outdoor advertising is highly homogenized, thanks to its closed environment, high-quality audience, mandatory reach, and cost-effectiveness.

Relying on the must-see natural attributes of vehicle pass-throughs, the Wuhan Xingfuli barrier gate advertisements not only cover over a thousand households within the community, but can also extend to surrounding linked communities, forming a high-density local communication circle and supporting precise ad targeting based on vehicle owner profiles.