- Photos
- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Chaoyangmen | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：4 | Operating Time：0-24o'clock |
| Size：155.52㎡，3.4m × 1.7m | Min Period：4week |
The south core wall of the concourse serves as the sole main thoroughfare for passenger flow transferring between two lines and entering/exiting the entire station, with no alternative bypass routes. 100% of all transfer passengers pass through this area, delivering nearly full exposure reach. The concourse features an open, gentle layout where passengers walk slowly for 40 to 70 seconds, allowing them to view the entire set of advertising screens at eye level. This gives audiences ample time to absorb brand messaging, with over 95% mandatory visual impact of the ads and minimal information distraction.
As an enclosed concourse space free from interference by outdoor vehicle traffic and cluttered billboards, the ads boast a 40% higher brand recall rate compared to regular outdoor advertisements. During fragmented commuting time, viewers standing close and viewing at eye level have sufficient time to fully read brand content, naturally extending ad viewing duration. Unlike platform media viewed from a distance, information absorption here is far more comprehensive. A four-week advertising campaign can generate repeated exposure to tens of millions of passengers. The station ranks among the top five in the Beijing Metro network for entry volume, with passenger density far exceeding that of ordinary stations.
This advertising installation consists of one full-length seamless wall mural paired with three embedded high-end backlit light boxes, constituting a rare immersive brand corridor resource at Chaoyangmen Station. Taking the entire wall as a canvas, the mural delivers an ultra-long, uninterrupted visual extension. The light boxes supply consistent lighting and highlight core focal information, forming a three-dimensional, rhythm-rich visual matrix together with the mural. As passengers move through the area, they receive in-depth, repeated brand exposure while walking.
A transfer hub for both Line 2 and Line 6, the station records a daily transfer passenger flow of over 500,000 people. Crowds surge every 2 minutes during peak hours, maintaining heavy passenger traffic throughout the day. This area fully covers 100% of all passengers entering, exiting and transferring at the station. Advertising media are lined up along the main concourse passageways with continuous unobstructed wall surfaces free of columns and signboards, allowing passengers to view complete brand visuals head-on. Pedestrians are exposed to advertising messages for a continuous 30 to 60 seconds, creating unavoidable natural visual engagement.
This integrated media set consists of an extra-long seamless static wall wrap combined with 3 embedded deluxe backlit light boxes. The large static wall serves as a base backdrop, while high-brightness light boxes act as visual focal points, balancing static and dynamic visual textures. The entire wall is exclusively occupied by a single brand without any other advertisements fragmenting the visuals. As a strong visual anchor, it captures attention from afar and clearly displays product details and campaign information up close, addressing the drawbacks of thin messaging with wall wraps alone and limited display space with standalone light boxes.
This exclusive media package is a scarce regional resource with high priority for communication. Leveraging the dual landmark appeal of Chaoyangmen Outer CBD and the Embassy District, ad placement comes with inherent premium and international brand credentials that effectively elevate brand professionalism and market reputation. Floor stickers can be flexibly added to build a three-dimensional brand zone, ideal for photo check-in campaigns and seasonal marketing initiatives. It drives offline exposure to boost online brand buzz, forming a closed-loop marketing system that unifies brand building and sales performance.
