Media Resources

As a typical mid-to-high-end residential community in Yuecheng District or Keqiao District of Shaoxing, Hezeyuan implements strict vehicle access control. All resident and visitor vehicles must make a brief stop when passing through the barrier gate, naturally giving barrier gate advertisements the advantages of being non-intrusive, highly noticeable, and memorable.

As a typical vertical media for office buildings, it has become an important communication platform for brands to deeply engage with the core business district of Yuzhong, thanks to its advantages of high-frequency reach, strong closed attention, and precise coverage of the white-collar population.

Leveraging the closed-community management setting, it creates an offline precise communication medium with high reach and strong focus. As a typical mid-to-high-end residential community, Kefu Community implements separate pathways for vehicles and pedestrians, and all vehicles and visitors must briefly stop at the entrance barrier, which operates on a one-in-one-out basis.

As one of the well-established residential communities in Yuecheng District, Jiahe Garden leverages its stable resident population, standardized property management, and frequent vehicle traffic to make barrier gate advertising an effective medium for reaching local middle-class families.

Community entrance and exit barrier gate advertising, with its five major advantages of targeting precise audiences, mandatory exposure, high-frequency repetition, low-interference environment, and high cost-effectiveness, creates an efficient, reliable, and sustainable community communication loop. It is a premium media choice that brands focusing on the Shaoxing local market cannot afford to ignore.

As a typical community-based terminal media, due to its unique situational attributes and audience characteristics, it demonstrates irreplaceable communication value in localized marketing. Barrier gate advertising is one of the few offline media that can achieve forced retention and unshielded reach, with brand memory retention significantly higher than digital advertising.

By placing ads at the barriers, brands can ensure that their messages are reached frequently and closely by their target audience, thereby increasing brand awareness and message recall

It is about 558 meters away from the China Textile City subway station, and the bus station such as Jianshe Building Station has multiple lines, covering 806 Road, Micro 1101 Road and other commuting peaks, and the forced exposure effect is remarkable