Media Resources

Most subway passengers follow fixed commuting routes. Within the enclosed riding environment, passengers will naturally and repeatedly receive advertising information on light boxes while walking through passageways or waiting on platforms.

Communication scenarios boast an inherent advantage of compulsory exposure. The enclosed space of subways creates minimal external distractions. Passengers have ample dwell time while entering/exiting stations and waiting for trains, and frequent repeated commutes enable continuous memory imprinting.

This transfer corridor stretches far and allows passengers to move at a leisurely pace. There is no need for passengers to rush; their natural slow stroll effectively extends the information reception time. Audiences take the initiative to view the wall displays, resulting in low resistance to advertisements, high completion rate of message reading, and strong brand recall.

The full set of columns enables consistent visuals and unified tone. Within the spacious and transparent S-Class station hall, they capture dominant core visual focus and create an exclusive immersive brand atmosphere.

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

The core transfer trunk road in the station hall serves as the only mandatory passage for two-way transfer passengers as well as passengers entering and exiting the station, with no alternative detours available, inherently featuring high exposure. The enclosed station hall of the metro offers a clean and pure environment, where dynamic large screens can firmly capture the audience's attention.

Passengers have to pass through facing forward whether entering, exiting or transferring stations. The close viewing distance of 1 to 3 meters greatly raises audience attention, effectively reducing distractions caused by mobile phones. Its exposure intensity and memorability far exceed traditional static light box advertisements.