Media Resources

The arrival hall is the only mandatory passage for passengers arriving in Jiaxing. All high-speed rail passengers exiting the station to transfer to buses, taxis, online car-hailing services and the metro must fully pass through the wall-mounted light box area. There are no diverging branches or bypass passages, so no passenger flow will be missed.

The exit passage is an enclosed underground space free from distractions such as outdoor traffic, disorderly buildings and billboards. It features a neat overall environment with soft lighting, delivering high-definition, clear visuals and premium color texture. The contiguous arrangement creates a full-length brand corridor with strong visual impact and impressive memorability.

The platform serves as the core stopping platform on the Shanghai-Hangzhou main line at Jiaxing South Station, handling over 40% of all short-distance commuter trains at the station. It features dense train schedules and high departure frequencies, with passenger flow far exceeding that of other platforms, which greatly boosts advertising recall.

This media occupies the first and last visual touchpoints for passengers arriving by high-speed rail. Its screens are arranged consecutively in the same direction, creating powerful superimposed communication with an extremely strong visual impact. It reaches 100% of departing, arriving and passing passengers. Capable of amplifying advertising influence and communication reach, it serves as an optimal carrier for building brand image.

Located in the corridor walkway leading to the ticket inspection gates for arrivals and departures, this media reaches both incoming passengers and transfer travelers. Boasting a prime location aligned closely with the flow of departing crowds, the symmetrically arranged matrix of connected display units delivers striking visual impact that immediately captures people’s attention.

The main waiting hall on the second floor is an exclusive core area solely for departing passengers after security check, free from the interference of crowds exiting or meeting arriving passengers, boasting an industry-leading concentration of target audiences. All departing passengers must pass through this space for the entire waiting and ticket checking process. The advertising spots are situated close to waiting seats and ticket gates, with no pillar obstructions or blind visual spots.

Located at the only interchange hub of the arrival and departure passages, this spot is an essential node for all two-way passenger flows at Jiaxing South Railway Station. It covers two major crowds: passengers exiting the station and those transferring to board trains, forming a closed-loop dual exposure effect that captures passengers' first sight upon arrival and last sight before departure.

The media devices are installed on both sides of the lounge area in the waiting hall, directly in the line of sight with no obstructions, forcing passengers to view the ads. This ensures the advertising messages fully reach departing travelers. Placed in prominent spots to capture mandatory attention, they deliver efficient communication and exert profound influence on audiences.