Media Resources

The security checkpoint is the only node on the departure level with a mandatory stop attribute. Passengers must pause here and organize their belongings, with an average dwell time of 5-15 minutes. In the relatively enclosed, narrow space, there is a lack of other competing visual information, so passengers have nowhere else to focus their gaze and can only concentrate on the screen media in front or above them.

The airport display machine set located here, with its unique placement layout, excellent visual performance, and precise audience reach capability, has established a media communication barrier that is difficult to replicate. It is not only the physical endpoint of travelers' journeys, but also the golden first stop for brand mindshare occupation.

Even under the complex lighting environment of Hall T1, the image remains clear and sharp, closely following the flow of passengers—from entering the hall to check in, to queuing for baggage drop, and then heading to the security checkpoint, the TV screens follow like a shadow, forming a continuous visual corridor.

The international security checkpoint is adjacent to the duty-free shop area and the boarding gate, serving as a key point for passengers to make cross-border consumption decisions. In the core waiting area in front of the security gates, passengers actively stop, and the ad view rate reaches nearly 100%.

The security checkpoint is a semi-enclosed linear passage. Once passengers enter the queue, they are restricted in all directions—front, back, left, and right. The freedom of vision is greatly reduced, and by using the strong attraction of dynamic visuals, it forcibly intrudes into the field of view during the fragmented time passengers spend waiting for security checks.

The outdoor drop-off platform and entrance plaza area on the departure level of Terminal 2, as a must-pass route for passengers arriving at the airport and getting off their vehicles to enter the terminal, gathers 100% of the T2 departing passenger flow, achieving an instant conversion from 'passing by' to 'attention'.

In front of the security checkpoint entrance of the domestic departures hall at Terminal 3, arranged in a matrix pattern, covering all waiting areas of the security checkpoints, gathering 100% of the domestic departing passenger flow, the screen machines use high-definition, high-brightness LCD technology, with each screen of moderate size but in large quantity, forming a visually impactful digital barrier.

Located in the domestic departure full-link core stay media of Terminal 3, covering the entire process flow before boarding, laid out along the main waiting corridors and concourses throughout the area, with 19 screen devices arranged across the entire area, forming a matrix coverage with no visual blind spots.