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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Chaoyangmen | Format：Light box | Duration：0 |
| Location：Station Hall | Min Qty：23 | Operating Time：0-24o'clock |
| Size：13.19㎡ | Min Period：4week |
This media is located in the spacious core transfer area of the main concourse on Line 6, covering all passenger flows for transfers, entry, exit and gate passage across Line 2 and Line 6. It sits on the essential core traffic route that all passengers must pass through, delivering full, gapless and blind-spot-free passenger coverage. The fully wrapped pillar offers all-around visual display at eye level that aligns with human sightlines. Passengers pass by repeatedly from multiple angles, creating frequent repeated exposure that delivers far stronger memorization effects than conventional flat light box advertisements.
The wrapped pillar light box enables a complete 360° brand display, reaching over 350,000 transfer passengers on an average daily basis. The pillars naturally draw passengers’ line of sight and act as visual anchors, capturing over 8 seconds of forced gaze time per person with information retention lasting 3 to 5 days. Thanks to the immersive encircling visual impact, the information recall rate is 42% higher than that of flat light boxes, making it the only three-dimensional medium within the subway advertising ecosystem capable of omnidirectional brand storytelling.
Passengers travel and transfer through the wrapped pillar zones multiple times during their commutes, resulting in a forced exposure rate of nearly 100% with 3 to 5 repeated impressions per single trip. Twenty-three connected pillars stretch across the entire station concourse, allowing the creation of an integrated brand-themed scene that forms a striking three-dimensional visual corridor with premium aesthetics and immersive atmosphere. This greatly encourages spontaneous sharing among passengers and helps brands achieve viral offline exposure.
Located in the concourse of Chaoyangmen Station on Line 6, the advertising format consists of wrapped pillar light boxes, with a total of 23 wrapped pillars. Leveraging the substantial volume of the pillars, this format ensures brand messaging is omnipresent along the passenger thoroughfares. Its striking visual impact effectively boosts audiences’ purchasing intentions. Within the relatively enclosed underground concourse environment, it delivers brand displays that leave a strong impression and are highly memorable, with a far higher exposure density than scattered standalone light box advertisements.
The media adopts a 360° surrounding backlit wrapped pillar technology, where integrated uniform LED light boxes fully encase the station’s load-bearing pillars. Each pillar features a vertical display height of 2.8 meters, with brand visuals covering all four sides completely, allowing passengers to clearly view advertisements from any direction they pass. The full set of 23 pillars are arranged in a continuous row, creating an immersive brand corridor stretching across the entire concourse. Advertisers can secure exclusive four-week bookings, meaning only one single brand will occupy all wrapped pillars throughout the campaign period with no competing brands sharing exposure.
Chaoyangmen Station is a Grade S benchmark interchange station on the Beijing Metro, consistently ranking among the top five stations across the entire network for daily entry passenger volume. Situated at the dual core location of the Outer East Second Ring CBD and the Embassy District, the station sees surging crowds every two minutes during morning and evening rush hours, with steady passenger flow on both workdays and weekends. Passengers must walk past the row of wrapped pillars multiple times while transferring, entering or exiting the station, resulting in 3 to 5 repeated ad viewings per single trip. A four-week advertising campaign can deliver high-frequency repeated exposure to tens of millions of passengers.
