Media Resources

This transfer corridor stretches far and allows passengers to move at a leisurely pace. There is no need for passengers to rush; their natural slow stroll effectively extends the information reception time. Audiences take the initiative to view the wall displays, resulting in low resistance to advertisements, high completion rate of message reading, and strong brand recall.

The full set of columns enables consistent visuals and unified tone. Within the spacious and transparent S-Class station hall, they capture dominant core visual focus and create an exclusive immersive brand atmosphere.

Covering an entire wall in an integrated manner, it boasts powerful immersive communication capabilities, the ability to capture passenger traffic compulsively, and well-established social media viral potential. It serves as a benchmark advertising resource in Hangzhou Metro for celebrity support campaigns, IP promotion and brand event marketing.

Non-standard media completely breaks through the fixed size and specification limitations of traditional light boxes, LEDs and wall stickers. Leveraging the spacious and transparent concourse, favorable floor height and well-organized traffic flow of Fengqi Road Station, it enables fully customized scene creation for all scenarios.

The core transfer trunk road in the station hall serves as the only mandatory passage for two-way transfer passengers as well as passengers entering and exiting the station, with no alternative detours available, inherently featuring high exposure. The enclosed station hall of the metro offers a clean and pure environment, where dynamic large screens can firmly capture the audience's attention.

Passengers have to pass through facing forward whether entering, exiting or transferring stations. The close viewing distance of 1 to 3 meters greatly raises audience attention, effectively reducing distractions caused by mobile phones. Its exposure intensity and memorability far exceed traditional static light box advertisements.

Escalator advertising reaches passengers in an unavoidable way, outperforming traditional advertising spaces in reach rate. Large-format visuals combined with dynamic technology greatly boost brand recall. Scenario-based content and interactive traffic generation directly drive sales. It features low costs, high audience retention and excellent cost performance, delivering both extensive exposure and strong brand memorability.

Every day, tens of thousands of passengers encounter these advertisements. Unable to use electronic devices while climbing stairs, passengers focus their attention on the ads, leading to a markedly higher information reception rate. The three-sided surrounding layout of the U-shaped area enables seamless connection of advertising visuals, delivering a complete and consistent display of the brand image.