Media Resources

The headrest scarf becomes the most intimate point of contact with the body, whether it is adjusting the seat angle, taking a short break, or taking a short break, the brand's elements always sneak into the eye in a soft but high-frequency way

The advertising form not only breaks through the limitations of traditional print media, but also builds from visual perception to brand memory through precise audience reach and scenario-based design

The biggest highlight of the headrest scarf advertisement is its "compulsory viewing" attribute, during the flight, the headrest scarf is always in sight, and the advertising information is unconsciously exposed at a high frequency

The core value lies in the immersive communication effect of its enclosed space, and the neatly arranged headrest scarves in the cabin form a unified visual scene, which not only strengthens the recognition of the brand logo, but also establishes an emotional connection with passengers through design creativity

Advertising formats can not only add additional revenue streams, but also provide passengers with a more colorful flying experience by displaying brand messages or special event content on aircraft headrests

As a physical enclosed space, the cabin cuts off external information interference, increasing passengers' attention by about 40%, and significantly improving the efficiency of advertising communication compared with the open environment

Located in the headrest position of the seat, passengers can contact it as soon as they board the plane, and the advertising content can be presented without operation, forming a "preconceived" brand impression

The headrest towel is located directly in front of the passenger's line of sight, and the passenger is in a non-disturbing environment throughout the whole process after boarding, and the advertising reach rate is close to 100%.