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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：International Trade Center | Format：Film | Duration：0 |
| Location：Upper Floor, Northeast Exit F | Min Qty：2 | Operating Time：0-24o'clock |
| Size：161㎡ | Min Period：4week |
The upper level of Exit F serves as the sole vertical passage for exiting passengers. 100% of passengers exiting through Exit F will pass by the advertising media, with no passenger diversion or detours. Passengers’ line of sight remains fixed on the wall and escalator-side advertisements for a long time, delivering an exposure rate close to 100%. The continuous, integrated visuals bring a high level of visual comfort to travelers. Passengers spend an average of 3 to 5 minutes lingering in this area, resulting in a 42% higher retention rate of advertising information. Its strengths stem from the triple advantages of exclusive spatial occupancy, precise target audience coverage and immersive brand experience.
Advertisements are continuously arranged along both sides of the metal handrails of escalators, right within passengers’ horizontal line of sight, covering both sides of each single escalator entirely. As passengers ascend the escalator for 40 to 60 seconds, they view the advertisements up close the entire time, with a viewing distance of only 0.3 to 1 meter, leaving no blind spots for information reception. A series of split-frame visuals or a unified core visual can be adopted to strengthen memory through repeated exposure. The entire passenger journey — tapping cards to exit the station, entering the upper escalator passage, riding the escalator upward, and arriving at ground-level Exit F — provides fully wrapped, uninterrupted brand exposure with no alternative routes to divert passenger flow.
This setup creates a fully wrapped, immersive brand display space. The complete, unbroken visual layout avoids any obstruction, delivering top-tier visual presentation quality. With a distance of merely 1 to 3 meters from travelers, it enables immersive close-range exposure. The clear visuals ensure accurate and error-free information delivery. Its effective readership and brand recognition are markedly superior to open-format advertising media, greatly boosting the utilization efficiency of each advertising spot and guaranteeing premium brand display results.
While passengers board and alight the escalators, they are situated in an undisturbed, no-alternative, no-retreat U-shaped passage. Their full attention is captured, making the advertising information 100% compulsory to receive with zero avoidance rate. Commuters pass through this spot 5 to 7 times weekly at high frequency. Repeated exposure to the ads builds long-term brand recognition, drastically shortening consumers’ brand acceptance cycle, and satisfying dual demands: explosive short-term campaign promotion and sustained long-term brand image building.
A combined package of full-length upper wall murals and dual-side escalator stickers is adopted to create a fully enclosed closed-loop brand visual experience. The seamless full-wall mural on the upper level stretches vertically to cover the entire height of the escalator and horizontally across the full facade of the passage, free of obstructions from columns and signage. Its oversized frame forms an instant striking visual memory point upon entry. The dual-side escalator stickers run the full length of the escalator handrails, aligned perfectly with passengers’ eye level for consistent viewing throughout the ride. The matching large and small layered visuals establish a premium brand positioning via the massive main mural.
Exit F provides direct ground access to Grade-A office buildings and landmark structures including Gemdale Center, Wanda Plaza and CCTV Headquarters, precisely covering the core business circle of the CBD. Passenger flow reaches peak saturation during morning and evening rush hours with steady dense foot traffic exiting the station and no diversion detours. This exit spot serves as an extremely scarce passenger flow gateway within the Guomao business district. The standard media placement cycle starts at 4 weeks, offering exclusive bundled advertising resources: only one placement package is available per passage, eliminating interference from competing advertisements of the same type.
