Media Resources

The arrival hall features a spacious layout and smooth passenger flow. Passengers can stay for a longer visible duration. The relaxed atmosphere allows passengers sufficient time to view advertising details and form brand impressions, leading to higher information receptivity and longer memory retention.

After a long-haul flight, passengers move at a leisurely pace, feel relaxed, and are more focused. They use their mobile phones far less frequently and have sufficient, steady viewing time.

The media provides comprehensive coverage of the two core areas of T2 International Arrivals and International Departures. As landside public area media, it is not restricted by security check isolation and can reach both inbound and outbound passenger flows simultaneously.

It covers flight passengers as well as people seeing off visitors at the airport, effectively expanding the audience base. When passengers are queuing up for check-in or walking slowly, they are in a relaxed state without the anxiety of rushing for flights. With sufficient dwell time, they will take the initiative to pay attention to the screen content.

The sole mandatory traffic route for international arrivals at Terminal 2 covers the entire process including entry visa processing, passport inspection, baggage claim, customs verification and the welcome assembly hall. There are no diverging passageways or blind visual spots, enabling 100% exposure coverage of all inbound passenger flow.

After passengers arrive, they are in a relaxed mood yet focused. They have ample time to fully view the lightbox advertisements and absorb brand messages. Unlike superficial exposure that only lasts a split second, this enables in-depth information penetration. It creates a solid first impression of the brand and delivers far higher memory retention than conventional airport advertising locations.

The outdoor area features the first large landmark advertising media that passengers encounter upon exiting the terminal building. Leveraging its special-shaped structure, 4K ultra-high-definition image quality, and coverage of both pedestrian and vehicle traffic, it boasts unmatched communication advantages compared with conventional flat outdoor large screens.

It occupies the visual high point of the lobby and boasts extremely strong scene dominance. All international arriving passengers will stay for a long time and move slowly through this area after completing entry inspection, with no separated passages for diversion and no passenger flow omitted.