Media Resources

The main trunk lines in the central urban area of Dalian pass daily through key commercial districts, transportation hubs, and large residential areas such as Qingniwa Bridge, Xi’an Road, Xinghai Square, and South China Plaza. Relying on high-frequency and long-hour operations, they achieve widespread coverage of the local resident population, office workers, students, and the mobile population.

As a moving city landscape, tram advertisements attract more attention than static ads. The visuals are striking and have greater visual impact, the ad display period is long, allowing continuous influence on the audience and strengthening brand recall.

The Dalian Bus Route 16 has a route length of 13.8 kilometers outbound and 13.6 kilometers inbound. It starts in the west at Dalian Ocean University Station and passes through major areas such as the Second Affiliated Hospital of Dalian Medical University, Xinghai Square, Olympic Square, Zhongshan Square, and Harbor Square, where advertising exposure is high.

As a flexible microbus around the lake with no fixed stops or routes, the T100 travels at a slow speed and can stop flexibly, frequently circulating along the main roads by the lake and in areas with high foot traffic. Its vehicle advertisements stay longer in key areas and are repeatedly exposed, significantly enhancing the depth of information reception.

The New Central Axis sightseeing bus is an exclusive media resource for tourism buses. Using double-decker buses as the vehicle, it runs along the core sections of Chengdu's new central axis, connecting traditional and modern landmarks in Chengdu, serving as a moving scenic line that showcases the city's image and brand value

Bus routes pass through the city's main roads, commercial areas, communities, office buildings, and other key locations, reaching people of different ages and professions to achieve city-wide exposure. The large surface area of the bus, combined with bright and eye-catching colors and no obstructions, can quickly attract the attention of passersby to convey core messages.

Xuchang bus waiting halls are widely distributed along the city's main roads, commercial districts, residential communities, schools, hospitals, and transportation hubs, all of which are high-traffic areas. Passengers are relatively stationary while waiting for the bus, with an average waiting time of 5–10 minutes, and their attention is focused without other information distractions.

The Disney bus waiting hall lightbox advertisement relies on the high traffic waiting scenes around the park, and has become an innovative medium connecting entertainment consumption and brand communication through dynamic images and precise reach to family customers.