Media Resources

Located in the central square of the Xintiandi district, surrounded by shopping centers, specialty dining, bar streets, and office clusters, it is one of the most active areas of Hangzhou's night economy, with a huge daily flow of people, ensuring efficient exposure of brand information.

The advertisements in the East District of Yinyu Xuan achieve precise targeting by location, timing, and audience. The repeated exposure of the ad content effectively strengthens brand recall. In the enclosed space without competing products, it becomes the sole visual focus, creating a natural and uninterrupted environment for enforced viewing, effectively improving information reception and brand memory.

The Jinsecheng property is located along the bustling West Lake Avenue, with dense foot traffic and well-developed surrounding commercial facilities. This further amplifies the outreach effect of the frame advertisements, making the ad visuals the focal point, creating a semi-compulsory reading scenario, effectively preventing the information from being overlooked, and significantly enhancing recall.

Located at the core of Hangzhou Hubin National Demonstration Pedestrian Street, adjacent to the east bank of West Lake, directly opposite Longxiangqiao Station on Metro Line 1 with a daily passenger flow of over 280,000 and peak holiday flows exceeding 500,000, it is the essential route for tourists entering the West Lake scenic area from the subway.

Located at the intersection of Qingchun Road and Dongpo Road in Shangcheng District, directly opposite Hangzhou's busiest commercial artery, Yan'an Road, with Wulin Square to the north and Longxiangqiao Metro Station to the east. The large screen faces north and northwest, precisely capturing multiple traffic flows from metro exits, driving routes, and pedestrian shopping paths, achieving all-angle, high-frequency, and high-engagement visual exposure.

No. 93, Xingqiao North Road, Xingqiao Street, Linping District, Hangzhou. The advertisement is displayed in the form of static images for a long period, creating repeated daily stimulation, effectively breaking through the attention barriers in an information-overload environment, and significantly enhancing brand recognition and memory retention.

As the most innovative city digital media platform by West Lake, leveraging its unique advantages in geography, technology, culture, and business integration, it has become a benchmark for high-value outdoor advertising resources in the Yangtze River Delta region.

Frame advertising, with its high reach, low interference, strong recall effect, and cost-effectiveness, has become an efficient touchpoint connecting brands with urban household users in the last ten meters. It is especially suitable for performance-driven local marketing activities such as store traffic generation, new product promotion, and holiday promotions.