Media Resources

Advertising, with its advantages of low cost, wide reach, and strong relevance, provides brands with an efficient channel to connect with grassroots household users. Thanks to its extremely high population density, stable residential structures, and high-frequency usage scenarios, it demonstrates a unique and solid communication advantage in regional marketing.

Relying on the main vehicle and pedestrian routes at the primary entrances of the community, create high-frequency, mandatory, and low-interference brand communication scenarios, where advertising content achieves more than 10 repeated exposures per day on average, effectively strengthening brand memory and forming a mandatory viewing scenario that cannot be avoided or skipped.

As both the first impression space for travelers arriving in Hainan and the last commercial touchpoint before departure, this lightbox has become an important window for brands to connect with visitors from outside the island and stimulate local consumption, thanks to its high foot traffic, consistent dwell time, and strong contextual relevance.

This lightbox is located in the central passage area between the key points of the domestic departure main process, the check-in area, and the security checkpoint. It covers the mandatory route for all passengers departing from T1, with a daily reach of over 60,000 people, and during holiday peaks, it can exceed 100,000.

Xikang Road Station on Line 3 has a daily passenger flow of 25,000. Exiting the station leads directly to major city roads such as Yingkou Road and Xikang Road. Within 500 meters around the station, there are 12 bus stops serving more than 20 bus routes, creating a three-dimensional subway and bus transportation network that covers the entire Heping District.

Dongnanjiao Station is the only station on Tianjin Metro Line 2's LED matrix to feature a cylindrical screen. It uses a surround-style cylindrical design that fits the island platform space, achieving 360° unobstructed visual coverage and creating an immersive viewing experience. Its unique form has become a memorable feature of the station, enhancing recall and communication impact.

As one of the key transportation projects of 'Three Stations and One Airport' in Tianjin, this station handles an average of over 50,000 passengers daily, with holiday peaks exceeding 80,000. It gathers a large number of airline travelers, business professionals, and regional commuters, providing a high-value, high-mobility, and long-dwell-time premium setting for brand promotion.

The LED media is located at the core transportation hub in Nankai District, at the transfer point between Line 1 and Line 2. With a daily passenger flow of over 300,000 and a unique spatial location, it has become an important communication medium in Tianjin's rail transit advertising system, combining both reach and precision.