- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：International Trade | Format：Light box | Duration：0 |
| Location：East Area of the Station Hall | Min Qty：5 | Operating Time：0-24o'clock |
| Size：21.84㎡（灯箱）+25.6㎡（LED）=47.44㎡ | Min Period：4week |
Located in the east concourse of Line 10, the media setup consists of 4 luxury light boxes and 1 oversized LED screen. This combination integrates the modern vibe of dynamic screens with the striking static impact of light boxes, enriching the layered presentation of advertisements. The extra-long continuous wall design on both sides of the passage creates a towering visual effect, surrounding passengers visually within the relatively enclosed corridor and greatly amplifying the brand’s communication influence.
This media combination occupies the full-length visual focal point of the transfer passage to form a continuous towering visual scene. Passengers cannot avoid the ads while walking slowly, stopping or waiting, delivering 100% mandatory visual coverage. The subway passage is an enclosed space with low distractions and long dwell times, where passengers spend an average of 25 to 40 seconds passing through — far longer than the fleeting exposure of outdoor advertisements. The dynamic-static mixed format effectively extends attention retention time, and repeated high-frequency exposure enables in-depth penetration of brand messages.
Leveraging the dual-line subway network, this media resource fully covers core residential and business districts across Beijing, delivering extensive long-term exposure to high-end consumer groups. Meanwhile, the gentle, long and narrow passage encourages slow walking and sufficient passenger dwell time, drastically reducing instances of passengers looking down at their phones. Its effective ad reach and full read rate far outperform standard subway advertising spots. Adaptable to crowds with different demographic profiles across all time periods, it delivers dual value: building brand momentum and driving traffic conversion.
This exclusive throughfare corridor serves as the sole passage for passenger inflow and outflow where Line 1 and Line 10 interchange. There are no branch paths for passenger diversion or competing advertising media to distract sightlines. The station records a total daily passenger flow of 610,000. The east zone sees a one-way daily passenger volume of over 290,000, with a peak instantaneous passenger count of 23,000 during morning rush hours. Seventy-five percent of passengers consist of corporate executives, finance professionals and high-end consumer groups, while high-net-worth decision-makers aged 25 to 40 make up the overwhelming majority. It precisely covers the core target groups of luxury goods, automobiles, finance and high-end real estate sectors.
This advertising medium faces incoming foot traffic from both directions, capturing audiences’ attention from a long distance. Static visuals leave long-lasting impressions, making it ideal for high-end brands to sustain long-term brand image communication. Static displays lay the groundwork for brand identity over the long haul, while dynamic large screens deliver conversion-focused messages. The combination of static and dynamic formats forms a complete communication loop. A single spot delivers dual capabilities of brand image building and event lead generation, yielding far stronger communication effects than standalone light boxes or individual large screens. It accommodates diverse advertising scenarios: year-long long-term placements can create a CBD-exclusive brand corridor to occupy the minds of high-end audiences.
The location sits right beside the East Third Ring Road arterial road, delivering dual exposure to dense underground commuter foot traffic and ground vehicle flow. Complete sets of integrated advertising media resources are scarce in the core Guomao district. This spot monopolizes all sightlines of inbound, outbound and interchange passengers in the station’s east concourse without competition from similar media, enabling exclusive visual brand dominance in the area. Advertising slots are in short supply with extremely high placement value. Leveraging its status as a dual-line metro interchange hub, it radiates core consumer and business groups across the entire city, efficiently establishing premium brand perception among target audiences.
