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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：International Trade Center | Format：Film | Duration：0 |
| Location：North Concourse Passage | Min Qty：2 | Operating Time：0-24o'clock |
| Size：320㎡ | Min Period：4week |
The North Passage serves as the only thoroughfare connecting the concourse of Line 10 Station, Exit Northeast, and the interchange for Line 1, with no alternative detour routes. It guarantees 100% mandatory exposure to all business passenger flows, delivering an exposure reach rate close to 100%. As a long, narrow enclosed space, large-format visuals on both sides come into passengers’ sight simultaneously. Pedestrians walk through slowly for 30 to 60 seconds, fully absorbing the advertisements without distractions from other light boxes or LED screens. Each full-size visual delivers far stronger memorability than scattered ad spots, making it ideal for long-storyline and serialized brand visual creative campaigns.
The full-height wall stickers on both sides reach approximately 3 meters tall and provide seamless full-wall coverage, creating a "visual tunnel" effect that passengers cannot avoid while walking slowly, waiting or turning. This interchange passage forms an indispensable travel route for commuters, with an average dwell time of 3 to 5 minutes that can extend to 8 minutes during peak hours. Passengers have ample time to thoroughly digest brand messaging, resulting in far more complete information absorption than fragmented media on escalators and platforms, as well as instantaneous exposure from conventional out-of-home advertisements.
The core standout feature of this media asset lies in its immersive panoramic visual communication. Seamless oversized wall panels on both sides form an enclosed exclusive brand tunnel, boasting far greater visual impact than fragmented media such as standard light boxes and LED displays. The extra-long uninterrupted canvas supports extended brand storytelling, full-view new product showcases and serialized thematic creative presentations. It intuitively demonstrates brand strength and builds city landmark-level brand visual identities.
Guomao Station is located in the core area of Beijing's CBD and ranks among the busiest transport hubs on Beijing's subway network, with a massive daily commuter flow. The north concourse passage, the only thoroughfare linking the two sides of the station hall, draws large numbers of white-collar business professionals and urban consumers with strong purchasing power. Advertising placed here enables precise outreach to nearly 610,000 high-end passengers passing through Guomao Station, making it an exceptional option for brand image building.
Standard double-sided wall stickers can be matched with floor decals and ceiling hanging banners along the same passage to create a three-dimensional brand zone integrating walls, floors and ceilings. This dedicated brand tunnel significantly enhances multi-layered communication effects and viral potential. Media scheduling for brand passages inside the station remains in high demand all year round. Adjacent to entrances and exits of high-end commercial complexes, the north passage delivers a purer target audience demographic than other station passages, serving as the prime golden location for high-end brands’ annual image campaigns, new product launches and large-scale marketing events.
Supported by the steady stream of high-end CBD passengers and the immersive corridor experience, this advertising space balances long-term brand positioning development and short-term customer conversion for promotional activities. It not only cultivates a premium brand perception among business elites but also directly diverts passenger traffic to physical stores in China World Mall, forming a complete communication loop of "subway exposure to commercial district consumption". It stands as an irreplaceable long-term outdoor communication medium within Beijing’s central business district.
