Media Resources

Adjacent to the entire waiting seat area on the north side, the northbound ticket checking passage and train schedule information guidance screens, this is the core access point for passengers entering the waiting area after passing security check at the North Square and transferring upstairs to Metro Lines 4 and 10. It fully covers all passenger flows for waiting and ticket checking on the north side without any obstruction from columns or walls.

As a major high-speed rail hub in southwest China, the station handles over 250,000 passenger trips daily. The North Square accommodates 70% of the station’s main passenger flow. This location steadily reaches more than 170,000 people each day, with a peak volume of over 220,000 during holidays. The massive and consistent foot traffic ensures sustained brand exposure.

Passengers spend an average of 15 to 40 minutes waiting in the station. They repeatedly look straight at the large screens while resting and waiting for ticket checking. They can be exposed to advertisements multiple times during a single trip, resulting in far higher retention of advertising information than short-duration media in passageways.

After entering the station, passengers first check their train numbers and locate the departure gates. They will voluntarily stop for 3 to 8 minutes, stand close to view the screens at eye level to obtain information. In this scenario, passengers demonstrate extremely high receptiveness to advertisements, without the sense of forced resistance triggered by outdoor advertising.

Located on both sides of the train schedule display screens in the lobby, this area naturally draws passengers' attention while they queue for security checks, locate boarding gates and wait for trains. It achieves 100% coverage of all waiting passengers with no blind spots, capturing the first visual impression of travelers on their journeys.

Passengers in the waiting hall are generally in a waiting state with an average stay of 10 to 15 minutes. The central digital screen is right within their line of sight, enabling each person to view the advertisements 3 to 5 times on average, which greatly boosts the reach and memorability of advertising information.

Digital light boxes are symmetrically arranged on the core walls above the security inspection area of the west station entrance hall and on both sides of the train schedule display boards, serving as a core visual spot that passengers must pass through when completing real-name verification and security checks to head to the waiting area.

The elevated drop-off platform at West Square is a dedicated route for vehicles to stop briefly and depart immediately, serving as the first visual focal point for all passengers entering the station via West Square. Giant light boxes are mounted on the core main wall of the drop-off platform, directly facing the alighting area with a 100% pedestrian exposure rate.