Media Resources

Light boxes are usually wrapped around the large load-bearing or structural columns at the exits of the baggage hall, using the three-dimensional shape of the columns and their throat position to provide a final brand interception and impression reinforcement for travelers about to complete the baggage claim process.

Installed at the entrance of the baggage hall, the archway of a passage, or at both ends of a connecting corridor, it resembles a brand gate. When travelers pass through this gate, they officially enter or leave the baggage waiting area. The media format takes advantage of the natural focus of the architectural structure to perfectly integrate advertising with the spatial circulation.

The corridor is the necessary path for passengers to take after finishing their flight and collecting their luggage, leading them to the crowd of people picking them up or to ground transportation. Landing light boxes, with their independent standing form, moderate height, and flexible layout, have become the most conspicuous visual landmarks along this dynamic route.

A light box refers to a standalone, pillar-type, multi-faceted large luminous advertising device, usually standing in the central passage between baggage carousels or in the middle of waiting areas, resembling a modern art sculpture and serving as the absolute focal point of passengers' attention when retrieving their luggage.

A scrolling lightbox is a classic media format that combines the high-definition image quality of traditional lightboxes with dynamic switching functionality. It is usually installed on the side walls of airport boarding corridors, on the sides of pillars, or near the passageways by boarding gates, and uses a mechanical device to automatically cycle through images between advertisements.

Located after domestic security checks and on the way into the boarding hall, this is a place everyone must pass through. It is the most crowded area with the widest view. Contracting the pillars here means that the brand becomes the first impression of travelers after entering the boarding area, and the long gaze duration achieves deep immersive exposure.

The domestic departure area of T3C has an extremely long linear circulation path, extending from the security checkpoint to various remote boarding gates, with a total length of several hundred meters. Wall lightboxes rely on this narrow physical space, being embedded on the walls in a continuous or spaced manner, forming a unique brand corridor in the waiting area.

The average waiting time during the boarding window period can reach 40 minutes to more than an hour, or in prominent locations of the core rest area. The double-sided design allows travelers to have a complete visual experience no matter from which direction they approach the main corridor, achieving full information coverage without blind spots.