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| Area：Chongqing | Type：high-speed railway | Frequency：300 |
| Address：No. 51 Kunlun Avenue, Liangjiang New Area | Format：led | Duration：10s |
| Location：Outside the North Square of Chongqing North Railway Station | Min Qty：1 | Operating Time：7-22o'clock |
| Size：12*2.3 | Min Period：month |
The only landmark outdoor LED screen outside the North Square of Chongqing North Station is located directly beneath the golden station name sign "Chongqing North Station" on the main station building and at the center of the entrance lintel. It stretches horizontally across the main entrance of the North Square, facing the huge passenger distribution square in front of the station and the main Kunlun Avenue. Serving as the primary visual landmark for all high-speed rail passengers entering the station, self-driving vehicles, metro exit crowds, and ride-hailing and taxi drop-off groups, it is unobstructed by any building columns, allowing clear long-distance viewing from all areas of the square and two-way traffic on the road.
After entering the square, passengers will stop to take photos and confirm their entry routes while looking straight at the large screen from a distance, staying for 3 to 10 minutes each time and repeatedly receiving advertising messages. It delivers dual exposure to both pedestrians and vehicles by covering two-way road traffic. Meanwhile, it reaches walking passengers entering the station and crowds gathering in the square as well as vehicles traveling along the main road, breaking the limitation of in-station media that only targets train riders and tapping into urban road traffic flow.
Featuring a 12-meter horizontal span design, this advertising spot is bright, eye-catching with a wide and unobstructed viewing range. It covers all passenger rush hours including morning commutes, midday trips and evening returns. As a landmark advertising space at Chongqing North Station, it frequently goes viral on social media in photos taken by tourists for check-in and group shots. Boasting powerful social communication attributes, it enables secondary viral dissemination of brand information through passengers’ voluntary sharing.
This media location boasts prominent advantages including heavy foot traffic, precise target audience coverage and an advantageous geographical position. Spanning the entrance of the outdoor station shelter at the square’s entry gate, it sits directly beneath the "Chongqing North Station" name sign and faces Lushan Avenue. It captures all passenger flow entering the station and serves as the mandatory passage for all incoming travelers. The train departure schedule guidance boards on both sides further extend the time travelers spend looking at this spot.
Chongqing North Station is a mega high-speed rail hub at the core of the Chengdu-Chongqing Twin-City Economic Circle, connecting trunk lines such as the Chongqing-Wanzhou, Zhengzhou-Chongqing, Chongqing-Lichuan and Chengdu-Chongqing Middle Line railways. The station handles a steady daily arrival and departure passenger volume of over 250,000 people, with the North Square accounting for more than 70% of the total flow. The digital screen here receives over 170,000 daily passing visitors. Its covered audience mainly consists of business travelers aged 25 to 55 traveling between Chengdu and Chongqing, interprovincial tourist families, self-driving commuters from the urban downtown and surrounding districts, as well as young and middle-aged returnees. Business visitors make up 35% of the audience, while tourists account for 40%.
Occupying the prime central spot right below the golden station name on the main building of Chongqing North Station and stretching across the main entrance gateway of the North Square, this outdoor flagship advertising spot at Chongqing North Station features exceptional scarcity and strong display impact. Unlike enclosed media areas inside the station, this location captures two streams of traffic: pedestrian flow from the station square and vehicle flow from the city’s main arterial road. It combines the credibility of an urban landmark, full-range visual communication reach and social sharing potential, making it a top-tier outdoor exposure platform for brands to establish a presence in Chongqing and cultivate the southwest market.
