Media Resources

Located at the lintel of the exit elevator on the platform floor, directly in the line of sight with no obstructions. It delivers mandatory viewing at an optimal height and viewing distance, offering ample time for audiences to read advertisements and ensuring full exposure of advertising messages, covering all arriving passengers and some departing passengers.

The South Station Hall is the only major southbound entry passage of the entire station, handling all inbound passenger flows from buses, private vehicles, metro lines and tourist groups at the South Square. It is classified as an S-level prime core location within the station with no passenger flow diversion or alternative functional spaces available.

The extra-long visual corridors arranged in contiguous blocks can create integrated immersive thematic visuals. When displaying unified images, they form a kilometer-scale continuous brand visual flow. When multiple display panels synchronously show consistent visuals, an unbroken seamless brand visual flow can be realized.

The light box is located in the core waiting area of the platform. Passengers spend an average of 10 to 20 minutes waiting for trains and queuing to get on and off. They can view the advertising panel up close for a long time, resulting in an effective reach rate of over 92%.

Positioned on one side of the platform floor, this medium is the first advertising sight people see upon arriving in the city and the last one they glimpse before leaving. It fully covers all departing and arriving passengers with an extremely high audience coverage rate. Its giant screen displays intricate details and delivers a stunning visual impact, cementing a "premium, high-end" brand image deep in audiences' minds and serving as a high-quality advertising medium to boost brand reputation.

Located in the east underground entrance hall with direct access to the south underground waiting room, this media spot boasts a prime location. It is the first advertising medium subway passengers see upon entering the station, boosting brand exposure and enabling zero-distance contact with commuters. Featuring strong forced visibility, it effectively covers waiting crowds and delivers profound influence on target audiences through meticulous brand presentation.

Media are arranged in pairs on the left and right sides of the main entrance to the South Waiting Room, which serves as the only access point for passengers entering the waiting hall. There are no diversion passages or alternative routes, covering all departing passenger flows arriving via the South Square and underground passages.

Light boxes are continuously laid along the entire wall of the main exit passage. The hall is spacious without any columns or ticket gate obstructions, allowing brand visuals to be clearly seen from a long distance. Travelers are exposed to advertising information continuously throughout their walk out of the station, creating natural, full-coverage mandatory visibility with no blind spots.