Media Resources

The East Entrance Hall is an independent station building space, completely separated from passenger flows in the West Square. The large screen occupies the highest visual level in the hall with no obstructions from shops, columns or signboards. All passengers must pass through this area when entering the station, leaving no blind spots where the screen could be overlooked.

The media is located on the West Drop-off Platform, a mandatory passage for inbound passengers with 100% coverage and zero audience loss. It targets taxi and private car crowds on the main elevated floor. Featuring a large display area, the media delivers strong visual impact to showcase corporate strength and brand image. Its oversized size and striking visual effects effectively generate powerful brand influence.

As the only mandatory area for ticket processing, passengers spend an average of 3 to 10 minutes queuing for ticketing services while waiting stationary. All offline travelers have no alternative routes and will actively pay attention to the large screen information. Positioned in the core visual zone of the hall, the large screen is unobstructed by columns or walls, delivering full-coverage mandatory visual exposure with no blind spots, and its exposure coverage far exceeds that of the station corridors.

This media outlet is an S+ grade platform with a daily release frequency of over 300 times. The media space, covering an ultra-large area of more than 25 square meters, is located right in the center of the second floor of the North Entrance. Situated on the main passenger flow route of the North Entrance, it sees heavy foot traffic and reaches most passengers entering the station and waiting for trains at Beijing West Railway Station.

Located in the prime core area on the east side of the main waiting hall on the second floor, adjacent to the east ticketing and waiting zone and the main inbound passage, it serves as a core digital matrix media covering all departing passengers of the entire station, being a scarce connected giant visual media inside the station.

As a large comprehensive transportation hub, the parking lot of Beijing South Railway Station not only serves self-driving commuters for daily travel, but also accommodates a huge number of high-speed rail passengers, enabling it to more fully cover people's daily life, work and leisure activity trajectories.

The underground parking mezzanine on the west side serves as the essential core passage for private cars, online car-hailing vehicles and business shuttle vehicles entering and exiting the station. The parking lot adopts a one-way closed-loop driving route with no diverging branches or detour blind spots. All vehicles entering and exiting the station must fully pass through the light box display area, achieving a 100% exposure coverage rate.

The outdoor advertising spotlight at Shenzhen Station features minimal media clutter, effectively reaching daily arriving and departing passengers. It strengthens audiences' initial brand impression of enterprises, expands brand exposure, and continuously boosts enterprises' core brand competitiveness.