Media Resources

Hanging high above the entrance to the security checkpoint lanes, passengers proceed to security after completing check‑in. Whichever security lane they choose, they will fall within the media viewing range, enabling high‑coverage communication targeting passenger flow at T3 Domestic Departures.

The media adopts a dominant layout with multiple light box combinations, covering all scenarios including the main check‑in passage, ticket‑processing waiting area and baggage drop‑off zone. It reaches all international departure passengers at Terminal 3 and also covers a small number of seeing‑off escorts, achieving full passenger coverage and seamless communication reach.

Points are arranged in an orderly manner along passengers' travel routes to form a cohesive brand communication matrix. The light boxes adopt airport‑specific high‑brightness backlighting technology, delivering even and saturated image quality. The passage features an open and unobstructed space free of pillars and equipment obstructions, enabling full visibility at close eye‑level viewing while passengers are in motion.

Located in the core CDF duty‑free shopping area after security check at International Departures on Level T3‑E2, it sits along the prime thoroughfare for passengers departing for overseas destinations and Hong Kong, Macao and Taiwan heading to boarding gates. It achieves 100‑percent coverage of all outbound passenger flow with no passenger diversion and zero blind spots for exposure.

Located at the entrance of the central key passage in the T3E duty‑free zone, it serves as the only mandatory traffic route for passengers entering the duty‑free shopping area. The elevated large‑screen faces the direction of passenger movement, delivering extremely strong frontal visual impact that passengers can hardly avoid noticing.

Leveraging the exclusive passive‑waiting scenario at the baggage claim area, passengers have an average dwell time of 8‑12 minutes. At the end of their journey, they are in a relaxed state of mind with no rush‑and‑hurry pressure, ample fragmented spare time, and a high willingness to accept advertisements.

The wrapped‑column light boxes are evenly distributed around each baggage carousel, occupying the core visual spots in the hall. They reach a large volume of passenger flow with an extremely high advertisement exposure rate, serving as an indispensable three‑dimensional core media resource on the arrival floor.

This media boasts a scarce long‑duration passive waiting‑scenario advantage at the arrival end. After landing, passengers spend an average of 8‑12 minutes collecting their luggage. At the tail‑end of their journey, they are in a relaxed state with no rush‑related pressure, and are repeatedly exposed to brand visuals while waiting for luggage and moving along pedestrian routes.