Media Resources

Located on the core wall of the main passage in the East Entrance Hall on the second floor of Guangzhou South Railway Station, this spot is the only mandatory passage for passengers taking escalators upstairs to reach security check turnstiles with no branch paths for traffic diversion, capable of covering 100% of all departing passenger flow in the eastern area.

A large screen is mounted directly above the entrance for incoming passengers. The display remains visible overhead throughout passengers' entire journey—from climbing stairs to walking toward the ticket gates. Its visuals can be seen from a long distance, and passengers cannot avoid viewing it while queuing for identity verification or waiting to enter the station, resulting in an advertising reach rate exceeding 98%.

Large screens occupy the primary visual touchpoint for passengers entering the station, serving as the first brand imagery visitors see upon arrival. Passengers can view them from multiple vantage points throughout their journey—when slowly driving down the elevated drop-off road, walking through station entrance corridors, and queuing for security checks—generating triple exposure effects: long-distance visibility, sustained display, and repeated viewing.

As the core structural columns of the terminal hall are essential sightlines that passengers cannot avoid, the advertisement reach rate is nearly 100%. The waiting hall features a high, open ceiling and unobstructed space with no shops or crossbeams. The light box design enables clear visibility from near and far with unblocked viewing angles and zero blind spots for communication, delivering all-round multi-angle display.

Media booths are symmetrically arranged on the east and west sides of the main hall, covering all passenger exit diversion routes. Whether passengers head for the east or west exit, transfer to the metro, or wait for online car-hailing services and taxis, they will pass by light box advertising spots within short distances, with no detour blind spots and no missed passenger flow.

The central core visual media in the arrival hall differs from the scattered media spots on both sides. It occupies the prime visual zone at the heart of the hall, with unobstructed views from left to right and full coverage front and back, forming an iconic digital media matrix visible to passengers throughout their entire exit journey.

Located on the exit floor at the gateway of Guangzhou South Railway Station, it serves as the first visual touchpoint for travelers arriving in the Greater Bay Area. The dynamic display on the large screen exudes a premium texture. The spacious lobby features no columns or barriers to block views, with the screen installed at an optimal eye-level height that allows all visitors, near and far, to view the content in full without any blind spots.

The transfer lounge features a quiet and private environment, free from the noisy crowds and hurried foot traffic found in arrival and departure corridors. Passengers typically wait between 15 and 60 minutes during transfers, mostly sitting quietly to rest or handle temporary work, with ample spare time to voluntarily engage with information displayed on the screens.