Media Resources

The large screen is installed directly above the security check turnstiles on the arrival floor. This is the only mandatory passage for all passengers arriving by high-speed rail with no diverging routes available. All alighting passengers must queue up for security screening before proceeding to taxi, ride-hailing and bus transfer areas, resulting in zero passenger diversion.

The large screen stands prominently in the square with an unobstructed prime position, free from any buildings or green plants blocking the view. It features a 360° open viewing angle and serves as the only giant outdoor LED landmark in the square. All residents visiting the square for leisure will pass through its visible range. Travelers spend extended time queuing, waiting for vehicles and transferring between transport routes here, which greatly boosts brand exposure and audience memorability.

The overhead double-sided LED advertising matrix directly above the exit passage forms a continuous brand visual corridor. As the core mobile matrix media on the exit floor, this largest single advertising carrier resource is only available as a complete package and cannot be split for scattered individual placements.

Full-screen media displays are installed in the east and west arrival lobbies of the arrivals floor, with single screen areas of 90 square meters and 46 square meters respectively. They precisely capture all passengers exiting the arrivals area to create a funnel effect. The screens deliver excellent visual performance with zero obstructions and no interference.

This overpass is located in the core section of the Ganyintang area, adjacent to the entrance and exit of Ganyintang Station on Metro Line 3. It spans the main Huaxi Avenue, facing north and south traffic flow, connecting to the main urban area in the north and linking to Huaxi University Town and Shilihutan Scenic Area in the south. It is an important route for daily commuting by residents, students traveling back and forth, and visitor access.

As a key junction on the main artery entering and exiting the southern gate of Guiyang, with a daily two-way traffic volume of over 100,000 vehicles, it is a high-frequency passage area for commuters, logistics vehicles, and people on daily journeys, ensuring that advertising messages efficiently reach the target audience.

Around Huaguoyuan Fengyu Bridge, the term 'big brands' is more likely to refer to commercial billboards or brand displays, because the area has a strong commercial atmosphere with numerous hotel and shopping mall signs. This area is one of the most bustling commercial districts in Guiyang and is known as Asia's number one landmark building, attracting a large number of tourists and local residents.

This advertising space leverages the unique structure of the pedestrian overpass to create a double-sided, highly visible outdoor billboard with strong exposure from above, becoming a rare prime advertising resource in the emerging urban center of Guanshanhu.