Media Resources

This overpass is located in the core section of the Ganyintang area, adjacent to the entrance and exit of Ganyintang Station on Metro Line 3. It spans the main Huaxi Avenue, facing north and south traffic flow, connecting to the main urban area in the north and linking to Huaxi University Town and Shilihutan Scenic Area in the south. It is an important route for daily commuting by residents, students traveling back and forth, and visitor access.

As a key junction on the main artery entering and exiting the southern gate of Guiyang, with a daily two-way traffic volume of over 100,000 vehicles, it is a high-frequency passage area for commuters, logistics vehicles, and people on daily journeys, ensuring that advertising messages efficiently reach the target audience.

Around Huaguoyuan Fengyu Bridge, the term 'big brands' is more likely to refer to commercial billboards or brand displays, because the area has a strong commercial atmosphere with numerous hotel and shopping mall signs. This area is one of the most bustling commercial districts in Guiyang and is known as Asia's number one landmark building, attracting a large number of tourists and local residents.

This advertising space leverages the unique structure of the pedestrian overpass to create a double-sided, highly visible outdoor billboard with strong exposure from above, becoming a rare prime advertising resource in the emerging urban center of Guanshanhu.

As an important visual landmark in the emerging city center of Guanshanhu, this LED screen has become a strategic high ground for brands to capture attention in Guiyang's new urban area, thanks to its superior location, high-spec hardware configuration, and precise audience targeting.

The media is located on the brand wall of the station hall of Yan'an West Road, facing all the passengers who ride and cross the street, and the media is composed of wall-pasted light boxes, and the advertisements are effectively conveyed to the passing citizens.

The brand channel is composed of 611 square meters of wall stickers, 23 light boxes and 4 wrapping columns, which are designed with continuous wall stickers and combined with light boxes in series to form a "brand wall".

The entrance and transfer channel are 100% of the necessary routes for passengers, and the average daily passenger flow is large.