Media Resources

As the only mandatory area for ticket processing, passengers spend an average of 3 to 10 minutes queuing for ticketing services while waiting stationary. All offline travelers have no alternative routes and will actively pay attention to the large screen information. Positioned in the core visual zone of the hall, the large screen is unobstructed by columns or walls, delivering full-coverage mandatory visual exposure with no blind spots, and its exposure coverage far exceeds that of the station corridors.

This media outlet is an S+ grade platform with a daily release frequency of over 300 times. The media space, covering an ultra-large area of more than 25 square meters, is located right in the center of the second floor of the North Entrance. Situated on the main passenger flow route of the North Entrance, it sees heavy foot traffic and reaches most passengers entering the station and waiting for trains at Beijing West Railway Station.

Located in the prime core area on the east side of the main waiting hall on the second floor, adjacent to the east ticketing and waiting zone and the main inbound passage, it serves as a core digital matrix media covering all departing passengers of the entire station, being a scarce connected giant visual media inside the station.

As a large comprehensive transportation hub, the parking lot of Beijing South Railway Station not only serves self-driving commuters for daily travel, but also accommodates a huge number of high-speed rail passengers, enabling it to more fully cover people's daily life, work and leisure activity trajectories.

The underground parking mezzanine on the west side serves as the essential core passage for private cars, online car-hailing vehicles and business shuttle vehicles entering and exiting the station. The parking lot adopts a one-way closed-loop driving route with no diverging branches or detour blind spots. All vehicles entering and exiting the station must fully pass through the light box display area, achieving a 100% exposure coverage rate.

The crowd entering and exiting the station has full coverage with no visual obstructions, making the view intuitive. It can fully showcase the advertising content, creating a strong visual focus and ensuring that travelers in different locations can see it, achieving efficient exposure before they ride.

Passengers usually wait for 15–40 minutes. Unlike the fleeting ads in passageways, when passengers sit and wait or line up for tickets, they look at lightboxes repeatedly, making the ads much more memorable and ensuring higher completeness in receiving the station media information.

Located in the main passage of the exit escalator at Beijing North Station, it's the only active line in the station for exit plus subway transfer. Traffic flows one way with no forks, no splits, and no detours, ensuring 100% mandatory exposure to all arriving passengers with zero missed visitors.