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| Area：Chengdu | Type：high-speed railway | Frequency：300 |
| Address：No. 333 Qionglai Mountain Road, Chenghua District | Format：led | Duration：10s |
| Location：Waiting Hall of Chengdu East Railway Station | Min Qty：2 | Operating Time：6-23o'clock |
| Size：8.32*4.8 | Min Period：month |
As the largest railway hub in Southwest China, this layout enables full coverage of arriving and waiting passengers without blind spots. Amid a daily passenger flow of over 100,000, it delivers robust traffic capture capacity. After passengers pass security checkpoints and enter the waiting hall, their line of sight naturally follows the main passage. The south-side screen, serving as the first dynamic information focal point, achieves a 100% mandatory exposure rate, with an average viewing dwell time exceeding 15 minutes.
Passengers stay in the waiting area for an average of 15 to 40 minutes, facing the large screen repeatedly throughout their stay. During a single trip, they are exposed to advertising visuals multiple times, boosting brand memory retention by more than 40%. Each screen loops over 300 times per day, and saturated high-frequency exposure continuously deepens passengers’ brand awareness. Within the enclosed waiting space, passengers maintain higher concentration, turning fragmented waiting time into an optimal window for in-depth brand penetration, with communication and conversion efficiency far surpassing scattered outdoor advertising locations.
The screen is installed at a high position with no obstructions around it, allowing passengers to view it clearly from near and far. The large-format LED screen delivers sharp, imposing visuals that effectively draw passengers’ attention. Equipped with intelligent display functions, the screen supports zonal control to simultaneously present diverse content including train updates, commercial advertisements and city promotional materials. It also features an ambient light sensor that automatically adjusts screen brightness based on the lighting conditions inside the station.
Located on the south side of the central elevated waiting hall of Chengdu East Railway Station, flanking the large train schedule display screens in prime visual zones, this spot directly faces the south security check entrance passage, the entire waiting area, and the main north-south ticket checking thoroughfares. It serves as the core visual hub that all incoming waiting passengers must pass through, free of any obstruction from columns or walls. As the station’s exclusive dual-screen integrated primary visual installation, it forms a symmetrical east-west visual layout with the main north-side screen and commands the highest line of sight within the waiting hall, impossible for passengers to avoid during entry, waiting and ticket checking procedures.
As a key transport hub of the Chengdu-Chongqing Economic Circle, the station links multiple trunk lines including the Xi’an-Chengdu, Chengdu-Guiyang and Chengdu-Chongqing Intercity Railways. Its passenger flow mainly consists of business travellers, cross-provincial tourists and intercity commuters aged 25 to 55. Business travellers account for over 42% of the total passenger volume and tourist traffic makes up 35%. The area boasts a dense concentration of well-educated, high-income groups with independent consumption decision-making power. Advertising here can both build national brand image and precisely reach local consumers in Chengdu and the dual-city consumer market of Chengdu and Chongqing.
Flexible advertising placement options are available: advertisers may book only the south dual-screen package, or combine it with the north main screen for full-hall brand campaigns. The cost per thousand impressions is far lower than comparable high-end media such as naked-eye 3D screens in commercial districts. In addition, this media installation delivers 360-degree unobstructed visibility covering all passengers in the hall, reaching a larger effective audience than 90% of other advertising spots inside the station. It delivers dual investment returns: short-term marketing campaign momentum and long-term brand equity accumulation, making it a premium core advertising medium for capturing passenger traffic at southwest transport hubs and controlling regional communication costs.
