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This screen is located on the facade of the New World Building, facing the busiest intersection in Ximending, where Chengdu Road and Hanzhong Street meet. As a landmark building in Ximending, the New World Building is not only the entrance to the shopping center but also a classic spot where countless tourists take photos and check in, and where local young people meet up.

This screen is located at the entrance of the Cinema Street in the core commercial area of Ximending or in a prominent street-facing location, directly opposite the century-old Taipei Theater and several well-known cinemas, attracting a large number of local teenagers, fashion-forward young people, family audiences, and tourists from around the world every day.