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| Area：Changsha | Type：high-speed railway | Frequency：270 |
| Address：Huahou Road, Yuhua District | Format：Light box | Duration：15s |
| Location：Entrance Hall, West Square of Changsha South Railway Station | Min Qty：2 | Operating Time：0-24o'clock |
| Size：22*5.2 | Min Period：month |
This advertising spot is located in the high-ceilinged, open area of the lobby with no columns or shops blocking the view in front. It delivers unobstructed sightlines from both near and far distances. Passengers can clearly see the visuals whether they are queuing up at close range or walking and looking from afar. Unlike traditional static light boxes, digital media supports 4K dynamic short videos, brand promotional films and rotating dynamic images and texts. Its vivid light and motion effects are highly eye-catching, boosting brand recall by over 30% compared with static visuals.
The annual passenger flow exceeds 40 million people. The west square records over 120,000 unique inbound passengers every day, with peak daily passenger volume surpassing 180,000 during holidays. The main audience consists of young and middle-aged people traveling for cross-regional business trips, tourism and family visits, a group with a high proportion of consumers making high-value purchase decisions. Passengers tend to stay for extended periods while queuing for security checks or stopping to check train schedules, looking straight at the dual screens up close with a single exposure duration ranging from 2 to 5 minutes, enabling high-completion mandatory immersive brand exposure.
All passengers must go through real-name verification and security screening upon entry, leading to a 2–5 minute queuing wait during peak hours. The digital light box can display brand information continuously for long stretches, delivering sustained marketing effects and extremely high exposure rates. While waiting, passengers’ eyes naturally drift to the large screens near train schedule displays, giving them ample free time to fully absorb ad content without the issue of quick, fleeting glances from rushing pedestrians.
This digital light box can accurately meet the needs of passengers about to arrive at the station, helping expand the coverage of advertising placement. Meanwhile, the advertising slots feature longer marketing durations to continuously reach target audiences, delivering extended marketing effects and extremely high exposure rates, further broadening the scope of advertising placement. It serves as an optimal platform for brands to gain prominent exposure by leveraging the traffic of "internet-famous cities".
As a national transportation hub where the Beijing-Guangzhou and Shanghai-Kunming high-speed railways intersect, it draws massive outbound passenger flows. The communication logic of visual impact → memory implantation → spontaneous sharing → social fission → strengthened brand awareness makes it far more than just an advertising slot; it is a social trigger point for city-level traffic portals. Advertising here can simultaneously secure city landmark-level brand endorsement, greatly boosting brand credibility and premium positioning, and acts as a core communication carrier for national brands to break into the Central China market and build regional benchmarks.
As a landmark dynamic media installation in the West Station Hall, it adopts a symmetrical dual-screen layout with striking visual effects. It supports flexible advertising placement modes, including single-screen independent display, dual-screen bundled display, and full-area simultaneous broadcasting across four screens in the East and West Halls. It adapts to diverse marketing scenarios such as short-term festival event promotion, new product launch campaigns, and long-term annual brand occupancy. It delivers both short-term traffic generation and long-term brand equity accumulation value.
