Media Resources

After exiting the station, passengers pull or carry their luggage and move at a leisurely pace with relaxed mindsets. Their average transit and dwell time ranges from 5 to 15 minutes. Passengers can view advertisements 2 to 3 times repeatedly throughout their journey. Such short-duration, high-frequency immersive exposure delivers far stronger brand retention than transient advertising media in passageways.

Mandatory visual monitoring points for passengers to complete real-name verification and queuing security checks. Images can be viewed clearly and stably from near and far in crowded areas of the lobby with no column obstructions, providing an unobstructed line of sight throughout queuing, passage and departure.

This media outlet is classified as S+ tier with a daily release frequency of over 300 times. It is installed above the VIP waiting area in the departure lounge. Each screen in the connected matrix covers an area of more than 80 square meters, gathering high-end business and leisure VIP passengers. It delivers an immersive viewing experience at close range, occupies the central prime position, and boasts outstanding visual appeal.

As the first visual focal point for passengers entering the waiting area, it can precisely cover all passenger flows across waiting, ticket checking, transfer and rest zones. It achieves full-space saturated exposure of the entire hall without multi-screen combinations, making it an irreplaceable core visual communication carrier inside the station.

The ticket check gate is the gathering area at the end of the passenger waiting zone. Passengers usually queue up dozens of minutes in advance, staying in an idle state with few distractions and full concentration. Their long dwell time and focused attention greatly boost brand recall and content penetration rate.

Located on the north side of the central comprehensive service island along the central axis of the waiting hall, symmetrically arranged with the main screen on the south side and separately placed at the northern and southern ends of the service island, the two north-south screens occupy the visual center of the hall and enclose all pedestrian traffic flows in the hall. This area serves as the dual core of sightlines and passenger flow within the station.

The large LED screen stretches horizontally across the entire arrival canopy and blends seamlessly with the station building. The station square in front features an open layout free of obstructions such as columns, green plants and structures, delivering a full 360° viewing experience with clear visibility of the screen content even from hundreds of meters away.

Passengers walk at a moderate pace with luggage while exiting the station. The full travel time through the entire corridor ranges from 3 to 8 minutes. Throughout the journey, passengers face suspended large-format digital signage continuously and are repeatedly exposed to advertising content. As a result, ad memory retention for this exit scenario is far higher than that of media placements at entry and waiting areas.