Media Resources

As a mobile facility frequently used by passengers from check-in to boarding, the T1 trolley is deeply integrated into the travel flow. While enhancing the service experience, it also becomes a unique touchpoint for the brand to reach high-mobility, premium customers.

This area serves as a key convergence point for international travelers entering the duty-free shopping zone after completing security checks. Foot traffic is concentrated and dwell time is relatively long, ensuring that travelers can easily view advertisements while walking or browsing, naturally providing high exposure and strong attention for promotional content.

The totem lightbox in the departure area is naturally within passengers' line of sight, and because it is positioned higher than ordinary luggage and crowd obstructions, it ensures the image is complete, clear, and continuously exposed, providing a golden opportunity for in-depth brand communication.

This lightbox is located in the main corridor after the international departure security check, reaching 100% of outbound passengers who have completed check-in and security procedures. The lightboxes are strategically placed at key points along the post-security flow, covering high-net-worth international travelers and providing an efficient exposure platform for brands.

Terminal 2 handles an average of over 30,000 international arrivals per day. Its international arrivals customs inspection area is a key checkpoint that all incoming passengers must pass through, and the customs lane is the only mandatory point after entry, ensuring that advertisements reach 100% of the target audience. The efficiency of receiving advertising information far exceeds that of other non-mandatory areas in the airport.

The T2 international area covers the international arrivals baggage claim hall and the greeting hall. It is a key route that overseas passengers must pass through upon entry, with an average stay of 8–15 minutes. The environment is enclosed with focused sightlines, providing a high-end, precise, and undisturbed communication scenario for brands.

The iconic three-dimensional advertising structure standing next to the driveway outside the main entrance of the terminal serves as the first visual touchpoint for passengers entering the T1 domestic departure process. It covers the flow of both domestic and international departing passengers, achieving high-density exposure and providing both brand display and efficient communication value.

Located in the baggage claim hall, a must-pass area for international flight passengers upon arrival, adjacent to the baggage carousels and main passageways, the design leverages the modern spatial structure of the terminal and integrates into the environment in a modular, standardized airport lightbox format, achieving a high level of harmony between brand information and passenger behavior.