Media Resources

The golden core area achieves full passenger flow coverage without blind spots. Media devices are evenly placed at the center of seating clusters in the waiting hall. Unlike wall-mounted media on a single side, they adopt a three-dimensional layout around square columns to deliver 360° all-round exposure.

It occupies the main visual area of the central pillars in the waiting hall, serving as the core focal point for incoming passengers throughout their entire journey of waiting, resting and ticket checking. It boasts multiple communication advantages including scarce locations, striking visual impact, precise passenger flow targeting and in-depth audience reach.

The core open area of the elevated waiting hall at Urumqi Station is the independent Position C among the three sets of digital triangular screens inside the station. Adjacent to the waiting seat area, ticket checking passages and the central service desk, it is the visual core spot that all passengers must pass through along the entire route for waiting, moving and resting.

This spot is located at the prime pre-entry checkpoint ahead of the station. It precedes downstream media such as waiting seats, ticket gates and central large screens, capturing passengers' first visual impression during their trip. It establishes brand awareness in the early stage of passengers' travel, with a higher exposure priority than most advertising spots inside the station.

The media spaces above the commercial zones on both sides of the lobby feature large display areas. Full-screen presentations deliver a powerful visual impact and target high-spending crowds. The displays are visible across the entire arrival lobby, enabling repeated exposure for passengers passing through security checks. Digital media incurs zero costs for content rotation, offering superior cost-effectiveness.

The large screens are divided into two sections covering the northern and southern zones of the waiting hall. Installed side by side with train departure information displays, they are strategically positioned to overlook clusters of ticket gates on both the north and south sides as well as the main aisles lined with extensive waiting seats. With no separated passenger circulation routes, the screens achieve 100% coverage for all travelers waiting in both the northern and southern areas.

Located in the central core area of the waiting concourse, this spot serves as an indispensable gathering hub for passengers after station entry and security screening. Within the naturally enclosed space of high-speed rail stations, this position captures and covers 100% of all waiting passenger flows, enabling mandatory exposure and in-depth penetration of brand messaging throughout passengers’ dwell time.

Sited at the core of the arrival-floor exit lobby of Hangzhou East Railway Station, this spot sits on the mandatory traffic route for all passengers leaving the station. As a prime advertising location, it instantly captures the attention of exiting foot traffic and delivers efficient exposure of brand messages the moment travellers depart the station.