- Photos
- Specs
- Advantages
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- Media Map
| Area：Chongqing | Type：high-speed railway | Frequency：300 |
| Address：No. 51 Kunlun Avenue, Liangjiang New Area | Format：led | Duration：10s |
| Location：The north side of the waiting concourse at Chongqing North Railway Station | Min Qty：2 | Operating Time：5-22o'clock |
| Size：6*3 | Min Period：month |
Located on the central axis of the departure waiting hall at the North Square of Chongqing North Railway Station, it boasts a visual coverage spanning the entire waiting hall. Passengers entering from either the north or south side can capture the displayed information at first glance. As the visual focal point and core attention magnet within the waiting hall, it achieves 100% coverage of all departing passengers at Chongqing North Railway Station. The station handles an average daily passenger flow of over 300,000. Such massive and steady foot traffic delivers an extremely high exposure guarantee for this advertising spot.
This screen naturally covers the passenger flow route for travelers entering from the north side. Installed at a height of approximately 3.5 meters with an optimally designed tilt angle, it allows passengers entering via the North Square and those arriving on northbound trains to view content clearly without tilting their heads up or down as they move along their paths. The optimal viewing distance ranges from 4 to 12 meters, while the average viewing distance for passengers in the northern zone is 6 to 8 meters, falling within the comfortable visual range. This forms a media advantage system featuring "mandatory full-area exposure".
After entering the station, passengers’ primary needs are to check train numbers and locate ticket gates, prompting them to stop for 3 to 10 minutes and view the screen head-on at close range. In this voluntary engagement scenario, passengers have minimal resistance to advertisements, resulting in far higher information acceptance compared to fleeting screen media in walkways. Travelers may encounter the advertisement multiple times during a single trip, with brand memory retention improved by 40% versus standard out-of-home media. It delivers outstanding advantages in terms of in-depth information penetration and offline lead generation conversion performance.
As a landmark media facility within a national-level transportation hub, this advertising spot inherently boasts a high-end and authoritative platform identity. Long-term brand display here delivers massive traffic exposure while conveying positive impressions of "premium brand" and "strong corporate strength" to consumers. Whether for new product launches or general brand promotion, it offers an optimal display solution that effectively elevates overall brand image and credibility.
This media installation consists of an integrated high-definition indoor single LED screen with standardized dimensions, delivering an exquisite and grand visual experience suitable for regular brand promotion and campaign-focused marketing at key time nodes. Measuring 6 meters by 3 meters with a total display area of 18 square meters, the screen features a seamless, gap-free surface with delicate picture texture. It maintains crisp, clear visuals without color distortion or washed-out whites under intense daylight in the lobby, and emits soft, eye-friendly light at night for a premium viewing experience with stable media output.
Benefiting from the long dwell time and low-distraction waiting environment, brand messaging achieves deep audience penetration. Its communication conversion rate and message retention rate far outperform scattered rotating screen media within the station. Advertisers can run standalone campaigns to precisely target northern regional markets, or combine this screen with landmark outdoor displays and other core LED media in waiting halls for coordinated marketing. This creates a full communication chain of "drawing crowds and building buzz outside the station + deep audience engagement inside the station", delivering dual value: instant campaign exposure for short-term events and sustained accumulation of regional brand equity over the long run.
