Media Resources

As the first visual focal point for passengers entering the waiting area, it can precisely cover all passenger flows across waiting, ticket checking, transfer and rest zones. It achieves full-space saturated exposure of the entire hall without multi-screen combinations, making it an irreplaceable core visual communication carrier inside the station.

The ticket check gate is the gathering area at the end of the passenger waiting zone. Passengers usually queue up dozens of minutes in advance, staying in an idle state with few distractions and full concentration. Their long dwell time and focused attention greatly boost brand recall and content penetration rate.

This media is located on the west side of the airport hotel. Zhoushuizi Airport has an annual passenger throughput of 6.35 million. All domestic and international guests leaving the airport can see it immediately, providing a strong visual impact. Due to the lack of other outdoor media nearby, the importance of this location is evident.

Xi'an Road, as one of Dalian's oldest commercial districts, carries the five major functions and missions of the city: residential, office, shopping, leisure, and education. The strong commercial atmosphere formed by surrounding areas such as McCulloch, Roosevelt, Central Avenue, and Jinhui Mall provides visitors with the most direct and bustling experience of Dalian.

Located on the rooftop of a 210-meter super high-rise in the Nanhai Center of Dalian High-tech Zone, it occupies the core position of the Star Sea Bay Cross-sea Bridge's bridgehead, and is a landmark of Dalian's coastal skyline, with a daily flow of 400,000 people and 30,000 vehicles covering the commuting traffic on the cross-sea bridge.

The main trunk lines in the central urban area of Dalian pass daily through key commercial districts, transportation hubs, and large residential areas such as Qingniwa Bridge, Xi’an Road, Xinghai Square, and South China Plaza. Relying on high-frequency and long-hour operations, they achieve widespread coverage of the local resident population, office workers, students, and the mobile population.

As a moving city landscape, tram advertisements attract more attention than static ads. The visuals are striking and have greater visual impact, the ad display period is long, allowing continuous influence on the audience and strengthening brand recall.

The Dalian Bus Route 16 has a route length of 13.8 kilometers outbound and 13.6 kilometers inbound. It starts in the west at Dalian Ocean University Station and passes through major areas such as the Second Affiliated Hospital of Dalian Medical University, Xinghai Square, Olympic Square, Zhongshan Square, and Harbor Square, where advertising exposure is high.