Media Resources

Located in the key pedestrian corridor area connecting the terminal with the transportation hub, parking lot, or various functional zones, wall light boxes are positioned close to the pedestrian eye level, utilizing the wall space on both sides of the passage. In the form of a continuous array parallel to the flow of people, they create an immersive brand culture gallery.

High-position installation perfectly avoids the obstruction of foot traffic and luggage carts on the ground. No matter how dense the crowd in the passage, the advertising image always remains complete and clear, floating above the people. The top of the passage is usually empty without other commercial interference, making the huge illuminated image the only visual focus in the space.

In the spacious arrival hall, the totem light box, due to its large size and unique shape, becomes a visually identifiable anchor from a distance, attracting the attention of all passing travelers. The totem light box is precisely positioned at the throat of passenger flow.

The exit lightbox is located at the passage from the baggage claim hall to the arrivals hall, above the escalator or the gates, and is a single route that 100% of all passengers who have completed baggage claim must pass through, with no possibility of detours.

The back-wall light boxes are precisely deployed on the walls behind each domestic flight baggage carousel. When passengers get off the plane, pass through the corridor into the baggage hall, find the corresponding carousel, and stop to wait for their luggage, a huge light box display is directly in front of their line of sight.

High-altitude billboards are a highly visually impactful core form of advertising media. They are usually hung above the main passage of the waiting area or the upper space of the boarding gate area, with the billboards occupying the high point of passengers' sight.

Media not only undertakes the basic function of displaying flight information, but is also the core carrier for brands to conduct high-frequency, full-coverage communication, distributed at every key point along the passenger flow, forming a seamless corridor of light and shadow from check-in, security check, and waiting areas to baggage claim and transportation transfers.

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.