Media Resources

The golden core area achieves full passenger flow coverage without blind spots. Media devices are evenly placed at the center of seating clusters in the waiting hall. Unlike wall-mounted media on a single side, they adopt a three-dimensional layout around square columns to deliver 360° all-round exposure.

It occupies the main visual area of the central pillars in the waiting hall, serving as the core focal point for incoming passengers throughout their entire journey of waiting, resting and ticket checking. It boasts multiple communication advantages including scarce locations, striking visual impact, precise passenger flow targeting and in-depth audience reach.

The core open area of the elevated waiting hall at Urumqi Station is the independent Position C among the three sets of digital triangular screens inside the station. Adjacent to the waiting seat area, ticket checking passages and the central service desk, it is the visual core spot that all passengers must pass through along the entire route for waiting, moving and resting.

The huge digital light boxes above ticket gates deliver sufficient single effective exposure time. Combined with high-frequency daily loop playback, they repeatedly strengthen brand memory, achieving far superior ad retention effects compared to short-duration corridor advertising media inside stations.

As functional media on the platform floor, it serves the dual purposes of station guidance signage and commercial display. Situated close to platform staircases, barrier-free elevators and passenger queuing areas, it remains continuously visible to travelers throughout their waiting, passing and boarding processes, making it a rare immersive communication spot tailored to the riding scenario inside the station.

This spot is located at the prime pre-entry checkpoint ahead of the station. It precedes downstream media such as waiting seats, ticket gates and central large screens, capturing passengers' first visual impression during their trip. It establishes brand awareness in the early stage of passengers' travel, with a higher exposure priority than most advertising spots inside the station.

The media spaces above the commercial zones on both sides of the lobby feature large display areas. Full-screen presentations deliver a powerful visual impact and target high-spending crowds. The displays are visible across the entire arrival lobby, enabling repeated exposure for passengers passing through security checks. Digital media incurs zero costs for content rotation, offering superior cost-effectiveness.

After exiting the station, passengers have concluded their trips and feel relaxed, free from the anxiety of rushing to catch trains when entering the station. They take a gentle walk along the ramps for 4 to 9 minutes, with ample spare attention to absorb advertising information. The depth of brand recall and message receptivity here are far superior to the high-pressure rush scenarios inside the station.