Media Resources

Located on the combined‑flow core corridor integrating departures, arrivals and transfers on Level 2 of Terminal T2, it serves as an essential hub route for domestic passengers to access concourses, make transfers and exit the terminal. It is a high‑quality fixed media with extremely broad traffic coverage within the terminal building.

The media is located in the core area of the commercial zone on the second floor of T2 Domestic Departures, along the essential passenger flow route right after check‑in and before security check. Surrounded by dining, retail and leisure businesses, it covers all domestic departing passengers and transfer passengers from the GTC comprehensive transportation hub.

After passing through security checks, passengers finish their rush‑and‑hustle journey and enter a relaxed state for waiting, strolling and resting. They stay for a longer time and watch things with a more laid‑back mindset. They are highly receptive to dynamic video ads with little resistance, leading to far better brand recall and conversion effects than regular corridor‑based media.

The Central Business District features landmark pillar‑mounted media installations inside the terminal, consisting of two towers. Located in the core commercial atrium in the post‑security departure area, it sits at a key thoroughfare for passengers heading to each boarding concourse and retail outlets, enabling high‑reach coverage of domestic departure passenger flow after security check.

A core visual spot that domestic departing passengers must pass through to access each boarding concourse after security clearance. With no passenger‑flow diversion and no bypass passages, it achieves 100% coverage of all security‑cleared domestic departing passengers in Terminal 2.

Baggage claim is a core segment with the longest dwell time in the passenger arrival process. The typical waiting time ranges from 5 to 20 minutes. Free from the rush‑to‑depart pressure, passengers are in a relaxed state of mind and have spare attention, so they keep scanning the hall environment.

The media adopts a matrix layout with a four‑screen combined package, directly facing the main line of sight of passengers on the descending escalator, creating a natural immersive viewing scenario. As passengers take the escalator to exit the station, their eyes are fixed on the large screens. They continuously view the advertising visuals while moving, and can receive complete and long‑lasting information without having to stop deliberately.

The media consists of extra‑large‑size high‑definition LED screens in the security inspection area. The security check process involves no passenger detours or missed crowds, enabling 100% coverage of all domestic departing passengers. It boasts a huge exposure base and a highly targeted audience, making it one of the core media with the most stable reach rate within the terminal building.