Media Resources

Passengers spend an average of 15 to 40 minutes waiting in the station. They repeatedly look straight at the large screens while resting and waiting for ticket checking. They can be exposed to advertisements multiple times during a single trip, resulting in far higher retention of advertising information than short-duration media in passageways.

After entering the station, passengers first check their train numbers and locate the departure gates. They will voluntarily stop for 3 to 8 minutes, stand close to view the screens at eye level to obtain information. In this scenario, passengers demonstrate extremely high receptiveness to advertisements, without the sense of forced resistance triggered by outdoor advertising.

Located on both sides of the train schedule display screens in the lobby, this area naturally draws passengers' attention while they queue for security checks, locate boarding gates and wait for trains. It achieves 100% coverage of all waiting passengers with no blind spots, capturing the first visual impression of travelers on their journeys.

This location boasts massive and steady foot traffic from the top-tier Chunxi Road-Taikoo Li commercial district, with a combined daily pedestrian and vehicle flow reaching 976,000 people. The stable daily flow exceeds 500,000 on workdays, and the single-day peak surpasses 1 million during holidays, New Year's Eve celebrations and large-scale commercial events. The annual total passenger flow of the commercial district tops 60 million.

The lightbox located above cleverly makes use of this fragmented time. Unlike the brief glance of corridor media, the lightbox above the security checkpoint provides travelers with ample time to view and read. During the moment of waiting for security, travelers' gaze naturally seeks a focal point, greatly enhancing the depth of information reception.

Located next to the first-class lounges of Sichuan Airlines/Eastern Airlines/Southern Airlines in the mixed-flow area, it covers both departing and arriving passengers while also reaching the highest-end passengers in the airport. The average stay time of passengers in the mixed-flow area is as long as 68 minutes, providing even more exposure to the advertisements.

The media LED screen wall exhibition area is located in the core hub connecting domestic and international flights. It is one of the most commercially valuable 'golden traffic lines' of Terminal 2. It adopts the advanced 'mixed flow' design concept, where domestic passengers share space in certain areas, and the South Concourse is precisely the most densely trafficked artery for mixed passenger flow.

As a flexible microbus around the lake with no fixed stops or routes, the T100 travels at a slow speed and can stop flexibly, frequently circulating along the main roads by the lake and in areas with high foot traffic. Its vehicle advertisements stay longer in key areas and are repeatedly exposed, significantly enhancing the depth of information reception.