Media Resources

In the details of Hong Kong Airlines' cabin service, paper cups are not only everyday items for holding beverages but also a carefully designed touchpoint for brand communication. In-cabin cup advertisements, with their close proximity, frequent use, and immersive experience, are quietly becoming a part of passengers' air travel journey.

As a scarce exterior media resource at Baiyun Airport, the T2 exterior corridor bridge film package offers core advantages such as exclusive spatial positioning, immersive visual experience, mandatory scene presence, and high-end context endorsement, providing brands with a strategic communication platform that combines both scale impact and quality expression.

The advertising format is not a simple visual implantation, but a complete chain from functional requirements to emotional resonance by embedding brand information into the daily details of the flight scene

Paper cup advertising realizes the passive reception of brand information through the direct contact between passengers and drinks, and its visual position and usage time ensure high exposure and strong memory points of the advertisement

The paper cup advertisement in the cabin transforms the beverage container into a brand communication carrier through customized design, which can efficiently reach high-net-worth passengers when serving high-end aviation scenarios

The form not only continues the core advantages of paper cup advertising practicality and mandatory, but also gives it deeper communication value through Xiamen Airlines' service innovation and cultural integration

Relying on its route network covering branch and trunk lines, paper cup advertising is deeply integrated into the cabin service chain, and the efficient transmission of brand information is achieved through high-frequency usage scenarios and precise audience positioning

Cleverly using disposable paper cups frequently encountered by passengers during the flight as a promotional medium, the unique advertising method can not only effectively increase the exposure of the brand