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- Media Map
| Area：Chengdu | Type：high-speed railway | Frequency：300 |
| Address：No. 333 Qionglai Mountain Road, Chenghua District | Format：led | Duration：10s |
| Location：Waiting Hall of Chengdu East Railway Station | Min Qty：2 | Operating Time：6-23o'clock |
| Size：8.32*4.8 | Min Period：month |
Adjacent to the train information display screens: After passengers enter the waiting hall via the west/east entrance and proceed along the main corridor, the screens on the north side serve as the secondary visual focal point. Passengers spend an average of over 15 minutes viewing them, with a forced reach rate of nearly 100%. The bottom of the screens sits approximately 3.2 meters above the ground at a 15° tilt angle, guaranteeing clear visibility for both standing and walking passengers. As a result, this advertising spot boasts an extremely high line-of-sight reach rate and delivers outstanding exposure performance.
It is the core visual high point for northbound incoming passenger flow, unobstructed by columns or walls with 360° all-angle visibility and zero blind spots. Unlike media located on fast transfer and exit routes where advertisements flash by fleetingly, the enclosed, low-disturbance waiting environment allows passengers to repeatedly view ad visuals during a single trip. Brand memory retention is 40% higher than that of conventional outdoor media, enabling deeper information penetration and significantly superior product conversion outcomes.
This media asset consists of a paired dual-screen synchronized LED giant screen suite featuring premium hardware and top-tier visual rendering, suitable for promotional campaigns of all high-end brands. The complete set includes two high-definition LED large screens; each single screen measures 8.32m × 4.8m with a display area of 39.94 square meters, bringing the total display area of the full suite to 79.88 square meters. The screens operate daily from 06:30 to 23:30, fully covering morning commute, midday leisure travel, and evening return passenger peaks to ensure consistent and ample ad exposure.
The screen is installed at a high position with no obstructions around, allowing passengers to view it clearly from near and far. The large-format LED screen delivers sharp, imposing visuals that effectively capture passengers’ attention. Equipped with intelligent display capabilities, the screen supports zonal control to simultaneously present diverse content such as train updates, commercial advertisements and city promotional materials. It also features an ambient light sensor that automatically adjusts brightness according to the light conditions inside the station.
This media placement sits right next to the large train schedule display. Upon entering the station, passengers’ primary task is to check train numbers and locate boarding gates, prompting them to stop and focus on the screen area voluntarily. Passengers demonstrate high acceptance and low resistance to advertisements here. Brand messages can be deeply embedded during fragmented waiting time, yielding far higher communication and conversion efficiency than ordinary scrolling screens in the station. In this enclosed, low-disturbance environment, repeated exposure to ad content creates much stronger brand retention than media along the station’s fast passageways.
Benefiting from the exclusive northbound entry passage, top-tier giant screen visual impact, long-duration deep waiting scenarios and high-value passenger flow, this spot boasts exceptional brand exposure and market penetration capabilities. It serves as a core premium media resource for cultivating markets in northern Chengdu, northern Sichuan and cross-border northwest regions. It enables precise penetration into regional markets while fulfilling dual values: building nationwide brand image and driving foot traffic and conversions for local stores.
