Media Resources

The advertising form not only carries commercial information, but also builds a deep link from cognition to trust for the brand through the integration of air scenes and cultural values

China Eastern Airlines' magazine advertisements are not only a tool for conveying information, but also an important channel for building brand image, deepening consumer understanding and fostering emotional connection

The ad format not only makes the most of the interior space of the cabin, but also naturally captures the attention of passengers on board, in baggage drop-off and throughout the flight

The advertising form uses airplane seatback TV as the medium, breaking through the communication of traditional media through the in-depth interaction with passengers through dynamic video content, and showing significant advantages in the penetration of high-end customer groups and scenario-based marketing

Advertising can not only accurately target target groups with high spending power and travel intentions, but also convey the brand's unique values and concepts through well-designed content

The combination of practicality and visual design of paper cup advertising strengthens brand memory points The survey shows that 72% of aviation audiences believe that the products conveyed by such advertisements are more high-end attributes and have a high repeat contact rate

The audience of aviation magazine advertisements is mainly business people, multinational travelers and high-income people, and the average monthly income of the covered population is generally higher than the market average, and they have strong consumption decision-making power

The combination of aviation professional journals and aircraft magazines, this type of advertising not only carries industry dynamics and technology trends, but also realizes the in-depth transmission of brand value through accurate user portraits and scenario-based design