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- Media Map
| Area：Changsha | Type：high-speed railway | Frequency：500 |
| Address：Huahou Road, Yuhua District | Format：led | Duration：10s |
| Location：Waiting Hall of Changsha South Railway Station | Min Qty：4 | Operating Time：5-23o'clock |
| Size：5.92*3.84 | Min Period：month |
Positioned right at the center of the waiting hall and around the pillars of the information service zone, this location sits at the geometric core of passenger flow across the entire station. It lies on the mandatory travel route for all passengers going through security to enter the station, waiting for trains, or heading to Check-in Zones A and B. With no visual obstructions, it reaches every passenger in the waiting hall, making it a prime central advertising resource rarely available within the station. As the core information medium of the waiting hall, it continuously scrolls updates on train delays and gate changes, serving as the primary visual channel for passengers to obtain travel information and boasting an inherent high level of credibility.
This advertising spot features an extra-large three-sided pillar LED screen setup that forms a 360-degree all-round display matrix. The screens support looping 4K dynamic videos, with visuals occupying the central horizontal line of sight of passengers to deliver an extremely immersive visual impact. Each passenger can be exposed to advertisements 3 to 5 times, greatly boosting the reach and memorability of advertising messages.
The waiting hall is where passengers spend the longest time within the station, with an average waiting duration of 15 to 40 minutes, unlike the quick-moving passenger flows in entry and exit corridors. In a relaxed waiting state, passengers actively pay attention to the large screens, resulting in far deeper brand retention than short-term transit advertising media and stronger consumer conversion intentions. This multi-view medium delivers brand information simultaneously, allowing each passenger to view ads repeatedly 3 to 5 times during a single waiting session and significantly raising exposure frequency.
Located on the core passenger flow route of the entire station, this spot serves as an unavoidable visual focal point for all passengers entering the station to wait for trains and traveling between Check-in Gates A and B. It features four sets of three-sided surrounding column LED screens delivering a 270° three-dimensional display with no blind spots. The screens capture passengers’ attention inevitably whether they are walking, queuing or sitting to rest, covering 100% of people staying in the waiting hall. Unlike single-sided wall-mounted media, the central column boasts a higher position and broader viewing range, exclusively occupying the core visual focus of the hall with an irreplaceable and scarce location.
This media resource supports multiple combined delivery modes including zoned release, half-hall release and full-hall exclusive coverage, which can be flexibly matched according to brand budgets and communication demands. It caters to short-term publicity campaigns for small and medium-sized brands as well as full-hall dominating communication for top-tier brands. As a digital media, it eliminates physical material production and enables fast and convenient content replacement, readily meeting time-sensitive promotion needs such as holiday marketing and new product launches. It stands as the core media resource with the highest communication efficiency and best implementability on the waiting floor of Changsha South Railway Station.
Equipped with P2.5 high-definition LED modules, the ultra-large screens deliver delicate and vivid color presentation and support all-day intelligent dimming for a clear and grand indoor viewing experience. Multiple playback formats are available, including video looping, static posters, three-screen linkage, multi-screen synchronization and creative dynamic special effects, enabling flexible creation of immersive brand visual experiences. With strong visual impact and premium aesthetics, the displays easily encourage passengers to take photos and share content online for secondary communication.
